Seoul E-Land to Accompany Global Sports Brand New Balance for 11th straight year
Mar 18, 2025
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Since the first season of Seoul E-Land in 2015, New Balance has been an official sponsor and has supported various clothing and supplies, including uniforms. Uniforms produced in collaboration with New Balance every season have been greatly loved by fans for their sophisticated design and sensuous colors.
This season's uniforms were also created through the elaborate touch of the designer of New Balance, who was in charge of the 10th anniversary uniform last year. The designer presented a high-quality uniform based on his deep understanding and affection for the club and soccer, visiting the home game of E-Land in Seoul as well as away games. Uniform sales revenue this season, which is characterized by a '11 Stripe' pattern that contains a strong will toward promotion, increased 16% compared to the same period last year.
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Seoul E-Land holds a brand day event with New Balance every year and continues its partnership to provide fans with a variety of brand experiences beyond simple product sponsorships. Brand Day is also scheduled in the second half of this year, and it plans to promote sports culture development and coexistence with local communities through various activities such as holding futsal competitions in the region together.
An official from E-Land in Seoul said, "We deeply appreciate New Balance for being with us for a long time of 11 years. We will continue to do our best to provide more meaningful experiences to our fans with New Balance," he said.
This article was translated by Naver AI translator.
