All 26 teams will participate in the K-League and Sanrio Characters to accompany them in the 2025 season
Apr 01, 2025
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The Korea Professional Football Federation will collaborate with the K League this year in partnership with global character company Sanrio Korea following last year. Last year, the federation and Sanrio Characters drew a lot of attention by operating pop-up stores at Lotte World Mall and Lotte Premium Outlet Dongbu Sanjeom in Jamsil, Seoul, using their collaborative artwork.
At that time, the Seoul pop-up store achieved the highest sales ever among Lotte Department Store and Lotte Outlet single pop-up stores nationwide on the first day of its official operation, and was very popular every day, with a total of 250,000 cumulative visitors, including more than 600 people 'Open Run' queues.
Thanks to last year's success, the two companies will be together again this year, especially last year, they collaborated mainly on K League 1 teams, but this year, all of the K League 1 and 226 teams will be dispatched to add meaning.
In early April, the federation plans to unveil art works for each club in collaboration with Sanrio Characters on its official K-League Instagram, and the pop-up store will open at the end of April.
The pop-up store sells a variety of products, including DIY embroidery patches, beach towels, mats, eco-bags, and random photo cards, including sewing dolls key rings and mufflers that received hot responses last year. In addition, details such as the location and operation schedule of the pop-up store will be revealed on the official K-League Instagram later.
In addition, the federation will actively conduct marketing activities in connection with the club, such as holding an event with My Melody, which marks its 50th anniversary this year. Through this, we want to increase the brand awareness of the K-League and the club and provide various experiences to fans.
This article was translated by Naver AI translator.
