Beyond the golf festival, CJ Cup, the chance to promote K Culture to the world, and Scheffler, the world's No. 1 player!

Apr 10, 2025

Beyond the golf festival, CJ Cup, the chance to promote K Culture to the world, and Scheffler, the world's No. 1 player!
Photo courtesy=CJ그룹



It's an opportunity to promote K-culture to the world beyond golf festivals!

The U.S. PGA Tour 'The CJ Cup Byron Nelson (The CJ Cup)' will be held again this year.

The CJ Cup will have a grand finale at TPC Craig Ranch in McKinney, Texas, on the 1st of next month local time. And then a four-day heat battle ensues.




A total of 156 athletes will participate in this competition to win the championship. The competition method is a full-field method, and the winner will be given 500 FedEx Cup points, two-year tour seeds, and qualification for this season's signature tournament along with the prize money.

In particular, the participation of Scottie Scheffler, the No. 1 player in the new world, has made headlines. The CJ Cup is run as an independent competition and has joined hands with the traditional Byron Nelson competition for more than 80 years since last year. Scheffler frequently expressed his admiration for Dallas golf legend Byron Nelson, who played junior. Last year, he was scheduled to participate in the first competition with Byron Nelson, but he canceled it due to the birth of his child. This competition was unusually quick to confirm its participation, showing affection.

The winner will be given a Korean trophy inspired by the 'Jikji Heart Movement'. The trophy is inscribed with the names of all-time winners, including Tiger Woods, Sam Snead, Jack Nicklaus and Ernie Els, as well as defending champions.




Golf is important because it's a golf tournament, but the CJ Cup also hides other values.

Beyond the golf festival, CJ Cup, the chance to promote K Culture to the world, and Scheffler, the world's No. 1 player!
Photo courtesy=CJ 그룹
This year, as last year, it will take the lead in promoting Korean food through Players Dining and its flagship brand 'Vivigo'. In particular, CJ Group will run 'HOUSE OF CJ' for the first time this year so that galleries who visit the venue can experience Korean culture firsthand and experience its excellence.

'Players Dining' for the players will also be held, and good responses are expected this year. Taylor Pendris, last year's winner, said "Players dining was absolutely perfect. Maybe it's the best of the year. It was really good because it felt like home-cooked meal," he praised. Scheffler also said ahead of the 2022 tournament that `The food I ate at The CJ Cup was the most memorable. The Korean food served to the players, including dumplings, was the best."




This year, another brand of CJ, TLJ, will run a concert, introducing K-bakery and cafe culture to golf fans who visit the stadium.All.

In particular, in this competition, CJ Group will create 'HOUSE OF CJ' to promote K-culture beyond Korean food. 'HOUSE OF CJ' is a space where you can experience CJ Group's various brands and Korean life culture, and it will provide a special experience to galleries who visit the venue.

Beyond the golf festival, CJ Cup, the chance to promote K Culture to the world, and Scheffler, the world's No. 1 player!
Photo courtesy=CJ그룹
"The CJ Cup is a golf competition and an important stage to promote K-food and K-culture to the world at the same time," a CJ Group official said. "Last year, 160,000 galleries visited, and more galleries are expected to visit the stadium this year. It is expected that you will be able to enjoy Korean cultural contents as well as golf games through the first 'HOUSE OF CJ'."

Since 2017, CJ Group has been practicing its dream philosophy by providing promising golf players with the opportunity to experience the PGA Tour event directly through the 'Bridge Kids' program. The Bridge Kids, which marks its eighth anniversary this year, will have meaningful time with promising players as mentors on the PGA Tour, conduct one-point lessons, share mini-games and 'Bibigo' lunch boxes. Last year, Ahn Byung-hoon and Ryan Palmer participated and received great response. Likewise, the 'Bridge Kids' program will continue this year.

The CJ Cup also takes the lead in donation activities for local communities. During the tournament, $1,000 will be set aside for each birdie made by the players on the 17th hole, which will be donated to the 'Momentative Institute'.



This article was translated by Naver AI translator.