Connecting the Values of Citizens and Sports The Seoul Sports Council launches a public relations marketing committee on the 23rd
Apr 24, 2025
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The committee consists of a total of 15 private experts, including Shin Young-dae, chairman of Sportsplus, and experts in sports, law, and culture and arts, and will consult the Seoul Sports Council's overall promotion and marketing policies during its two-year term.
Chairman Kang Tae-sun said, `In order to realize physical education and sports of empathy and participation that are closer to citizens, innovation in public relations and marketing is needed""We will further strengthen the public value of physical education based on the committee's expertise and private creativity " he said. At the meeting, ▶2025 Seoul Sports Council's major public relations project plan ▶ Expansion of SNS and digital content operation ▶ Citizen Participation-type marketing plan ▶ Directions for the promotion of daily sports were discussed. In particular, practical and concrete measures to connect citizens and physical education were reviewed through new research and approaches such as newly established research services and sports tourism forums.
Chairman Shin Young-dae will actively consult and participate in the promotion and marketing strategies of the Seoul Sports Council so that sports can be enjoyed and naturally melted in the daily lives of Seoul citizens, not a formal public relations marketing committee. Beyond simple publicity, we will persuasively convey the charm of Seoul Sports to citizens and support them to actively market the assets of the Seoul Sports Council. The Seoul Sports Council will continue to strengthen its strategy based on public-private collaboration to increase the effectiveness of public relations and marketing through regular committee operations in the future, and to help various generations and classes find vitality in life through physical education.
This article was translated by Naver AI translator.
