Sports Promotion Corporation Holds On-Site Meeting to Strengthen Export Competitiveness of Sports Companies
Apr 24, 2025
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The meeting, which was held at the Seoul Olympic Parktel on the 23rd, was organized to respond to recent changes in the international trade environment, including U.S. tariff policies, and to seek practical support by listening to difficulties of sports industry exporters.
The meeting was attended by 10 companies from the early stages of exports, including Ha Hyung-joo, chairman of the Korea Sports Promotion Foundation, to experienced small and medium-sized companies, sharing a wide range of opinions on the difficulties and necessary support at the site.
Participants requested specific support for marketing support, such as finding overseas buyers, expanding export consultation opportunities, and supporting participation in overseas exhibitions as alternatives to the lack of opportunities to enter new markets and rising global marketing costs.
Chairman Ha Hyung-joo said, "This meeting is the starting point for effectively responding to external uncertainties and promoting sustainable export competitiveness. We will cooperate with the government and other related organizations to provide support for the overseas expansion of the domestic sports industry in the future."
Meanwhile, the Sports Corporation will increase the number of projects to support participation in overseas exhibitions from once a year to twice, expand the scale and budget of projects to support individual participation in overseas exhibitions, and continue to provide various support to ease the grievances of exporting companies.
This article was translated by Naver AI translator.
