We have invited Chairman Yoo Seung-min and Vivigo X Olyoung Shin Hwa Hee-young as the chairman of the marketing committee of the Korea Sports and Olympic Committee (Official)
Apr 22, 2025
|
Through the resolution of the 2nd Board of Directors held at the Olympic Hall in Songpa-gu, Seoul on the 22nd, the Korean Sports Council made a major innovation in the advisory committee system, which has been pointed out for its lax operation. The existing 31 committees were reduced to 23 through the 'Revision of Regulations on the Establishment and Operation of Advisory Committees'. Three committees were established, including the Leadership Committee, the Sports Promotion Committee, and the Digital Innovation Committee, and eight committees, including the Cultural Committee, the Inter-Korean Sports Exchange Committee, the Employment Competency Development Committee, the Ethics Management Committee, the Senior Sports Committee, the Information and Statistics Committee, the Athletes-related Committee, and the Safety Committee, were abolished. The Women's Sports Committee was renamed the Gender Equality Committee, the Compulsory Committee was renamed the Sports Medicine Committee, the Sports Welfare Committee was renamed the Sports Welfare Committee, and the Regional Win-Win Committee was renamed the Local Sports Committee, and the members of each committee were expanded from 15 to 17. The focus was on securing expertise and diversity through recruitment of external experts.
Chairman Yoo recruited a large number of athletes as well as specialists in each field to serve as the head of the committee, which will serve as an advisory group for the Korean Sports Council. It is notable that Noh Hee-young (former CJ Group brand strategy advisor) was appointed as the head of the marketing committee. Chairman Yoo himself recruited Director Roh, who he was close to. Chairman Yoo readily accepted the offer, saying, `I will do whatever Chairman Yoo wants,' with the rave comment, `He is the only one who will enhance the dignity of sports marketing in Korea.' I asked them to open the way for sports marketing in Korea and increase their value," he said, explaining the secret behind the recruitment. Like the nickname 'Midas' Hand', everything changes when he touches it. You know a lot and you're all over the place. There is no one who doesn't know in various fields. It is expected that he will be a great help in strengthening sports marketing by raising the value of sports and the brand of the Korea Sports Association." "Now, we should not just stay within the framework of physical education, but expand our horizons and go comprehensively. First of all, it's a two-year term, but I think we should ask experts like Director Roh until the results come out", and reiterated his commitment to strengthen sports marketing, which is a pledge and subjective field.
Specialists in various fields such as law, media, education, and administration were also named. Former Constitutional Court Judge Lee Young-jin was appointed as the chairman of the Sports Fair Committee, and former chairman of the Korea Sports Promotion Foundation Cho Hyun-jae was appointed as the chairman of the education committee. Former KBS President Kim In-kyu, who led the development of university sports when he was president of Gyeonggi University, "President Yoo Seung Min's alma mater", will be the chairman of the public relations media committee. Principal Oh Jung-hoon of Guryong Middle School, who served as vice principal of Seoul Weightlifting, director of the Sports Health, Culture and Arts Division of the Seoul Metropolitan Office of Education, and director of the Dongjak Gwanak Office of Education, will serve as the chairman of the school sports committee. CM Hospital Director Sanghoon Lee was appointed as the chairman of the Sports Medicine Committee, and Chaeum Plus Center Director Kim Jung-hun was appointed as the chairman of the Digital Innovation Committee.
The moderation of 'Sports Legends', which opened the heyday of K-Sports with Chairman Yoo, is also notable. Commentator Kim Yoo-taek was appointed as the chairman of the Sports Hero Selection Committee, and Kim Jae-beom, the coach of the Korean Horse Association Judo Team, will serve as the chairman of the performance improvement committee, and Song Dae-nam, the coach of the Philux Judo Team, will serve as the chairman of the leadership committee. Former International Volleyball Federation International Judge Kim Gun-tae was appointed as the chairman of the judging committee.
People from sports associations and municipal and provincial associations also stand out. Park Yong-kyu, chairman of the Gyeonggi-do Volleyball Association, chairman of the Sports Club, Sung Ki-joon, chairman of the Korea Tennis Promotion Association, Shin Jung-hee, former vice chairman of the Korea Hockey Association, chairman of the gender equality committee, Chae Hee-sang, KoreaThe chairman of the Korea Sports Association was appointed as the chairman of the sports promotion committee, Lee Seung-ho, chairman of the Chilgok County Sports Committee, and Park Jong-geun, chairman of the Pyeongtaek City Sports Committee, as the chairman of the local sports committee.
On the academic side, Kookmin University Chairman Kim Ji-yong (former president of the Korea Swimming Federation) is the chairman of the Korea University Sports Committee, Yongin University Graduate School President Lee Han-kyung (former president of the Korea Sports Association) is the chairman of the National Sports Festival, Kyung Hee University Technology Graduate School of Management Kim Tae-hyung is the chairman of the ESG Management Committee, and Kim Hong-sik, a professor of the Department of Living and Sports at Dongshin University, is the chairman of the Human Rights Management Committee. The chairman of the International Committee will be appointed later, and the chairman of the athlete committee will be elected later.
Regarding the appointment of the chairman of the advisory committee, Chairman Yoo said "The keywords were professionalism and diversity. I tried to serve the chairmen with professional skills and experience in each field," he stressed. "We have recruited big names who have reached their peak in marketing, public relations, and media, and sportsmen with excellent sense of the field are also joining us. Kim Yoo-taek was invited as the chairman of the Sports Hero Committee, and young talent, Kim Jae-beom and Song Dae-nam, former Olympic gold medalists, will also be joined. Experts from local sports associations, such as the city, county, and district sports associations, will also join us." "I hope that in the future, each committee will be able to make a substantial contribution to sports policy and the field, not just a one-off discussion. To this end, each committee is also considering introducing a 'IOC Commission Week' method of gathering for a week to produce project outcomes.
This article was translated by Naver AI translator.
