KBO Shinhan Bank to extend title sponsorship until 2027
May 27, 2025
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KBO announced on the 27th that KBO and Shinhan Bank decided to extend the league title sponsorship contract until 2027 and signed a memorandum of understanding (MOU) for long-term cooperation after 2027 at the business agreement ceremony held at KBO Studios.
Based on this business agreement, Shinhan Bank promised youth baseball support and national team support to provide various financial services and strengthen Korean baseball competitiveness, and KBO decided to spare no support to facilitate cooperative projects with Shinhan Bank. We also decided to expand various joint marketing so that Shinhan Bank can solidify its position as a representative sponsor of the KBO league.
Since 2018, Shinhan Bank has been communicating with baseball fans by launching specialized financial products such as professional baseball deposit/deposit products and team-only cards with the KBO League and producing daily contents such as match prediction and Sol Quiz through the Sol Baseball Platform. It also carried out activities for the community, such as accumulating donations through All-Star fan voting and charity auction activities for autographed uniforms. Shinhan Bank, which achieved 10 million league spectators with KBO last season, has been expanding exchanges with fans by strengthening its integrated online and offline marketing, and through the extension of the sponsorship contract, it will be able to provide a richer experience to KBO league fans by 2027.
"Through this partnership, we will provide differentiated services and financial benefits to KBO League fans and systematic financial asset management services to baseball players as a strong partner. We will continue to strengthen the branding activities of 'Shinhan baseball, Shinhan baseball' and provide various customer experiences to baseball fans," said Shinhan Bank President Sanghyuk Jung.
KBO President Koo Hu-yeon said, "We deeply appreciate Shinhan Bank's continued interest and support for the development of the KBO League and the improvement of the fan experience."We hope that this contract extension will create greater synergy for both sides."
This article was translated by Naver AI translator.
