Scheffler welcomes Yoo Hae-ran to win, TaylorMade expands market share despite crisis in golf equipment market
May 08, 2025
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TaylorMade said 'Wood (Driver, Fairway Wood, Rescue) sales increased by 17.5% year-over-year, based on internal sales data. It also explained that the domestic market share of all club products, including balls, increased by an average of 4.8% in the first quarter of 2025 compared to the same period last year. (Based on Nielsen IQ data)
Recently, the Korean golf market is in crisis. Compared to the same period last year, it is growing reversely by more than 18%.
It is encouraging that sales and market share have increased at the same time in this worst-case scenario.
This is due to the recent achievement of Rory McIlroy's Grand Slam and the rise in brand preference, including Bang Shin-sil, who won the title in a year and a half after replacing the entire club, including TP5x.
Tim TaylorMade Scottie Scheffler and Yoo Hae-ran also won the PGA Tour 'The CJ Cup Byron Nelson' and LPGA 'Black Desert Championship', which recently ended. Scottie Scheffler indirectly advertised the club TaylorMade, which uses the lowest hits in the tournament and Yoo Hae-ran as a perfect record of wire-to-wire wins and fairway seating rates of 100%.
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Starting from the 15th, if you purchase more than 100,000 won of TaylorMade products at the store, Rory McIlroy's TP5 (RORS Symbol TP5), major tournament tour bag, MG4 wedge, and Spider Tour X putter, which have not been released in Korea, will be randomly presented on a first-come, first-served basis. Even when purchasing products worth more than 1 million won on the official website, Rory McIlroy's TP5 (RORS Symbol TP5) golf ball, which is not released in Korea, will be presented on a first-come, first-served basis.
100 people who post proof shots of the TaylorMade Club will also be given gifts through a lottery at TaylorMade. Upload a proof shot to your personal Instagram account, tag the official TaylorMade account, and automatically apply.
TaylorMade CEO Lim Heon-young said, `TaylorMade has traditionally shown strength in wood, but now it is establishing itself as a leading brand of golf that is loved by iron, wedge, putter, and even ball"Please look forward to various new products that will continue to be released in 2025 as well as the performance of Team Tailor Made players at home and abroad."
This article was translated by Naver AI translator.
