Show Golf Acquires Satsuma Resort, Operating Profit Over 100% in Two Years ↑ New Direction of Domestic Golf Industry
May 20, 2025
|
Show Golf explained that sales and operating profit have grown by more than double digits as a result of introducing 'Korean-style rational operation' after the resort acquisition, and about 30% of visitors are receiving good responses enough to be Koreans.
Satsuma Golf & Hot Spring Resort, a complex owned by Japan's Daiwa Securities Group, is a comprehensive resort with an 18-hole golf course, a soccer field, a tennis court, a swimming pool, more than 70 rooms and natural hot springs. Show Golf acquired the resort for about 20 billion won, one-eighth of the market price of golf courses in the Seoul metropolitan area, securing price competitiveness, and embarked on a full-fledged innovation.
Show Golf CEO Cho Sung-joon said, `We decided that combining Japan's affordable golf infrastructure with the Korean-style system and sensibility can create new demand""Increased customer satisfaction by simplifying check-in, QR operation system, and shortening round time."and revealed the secret to his success.
The resort provides golf, lodging, and hot spring packages for one night and two days at 100,000 won to 120,000 won, and has a utilization rate of more than 90%.
As a result, 'Annual revenue increased by 41% year-over-year, operating profit grew by more than 100%, and as of the first quarter of 2025, we achieved 118% year-over-year revenue growth,' Shaw Golf explained. The success of Satsuma Resort is considered a good example of turning the existing golf course operation crisis into an opportunity due to the decline in the golf population and aging population in Japan. Show Golf presents a new direction for the domestic golf industry, which still has a high-cost structure", he explained.
Show Golf plans to expand into a golf tour hub between Korea and Japan based at Satsuma Resort in the future. In addition, "We will leap into a global golf platform through continuous service improvement and digitalization." expressed his aspirations.
This article was translated by Naver AI translator.
