Gangneung High1 Arena is born! Gangwon FC, High1 Resort and Naming Sponsor Sign to Establish a Second Stable Fund + Win-Win Model after Daegu
Jun 12, 2025
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Gangwon FC recently signed an agreement with High1 Resort to use its name. It has been decided to use 'Gangneung High1 Arena' as the official name of Gangneung Home Stadium. As a result, Gangneung Sports Complex will transform into the Gangneung High1 Arena during the Gangwon FC home game.
The sponsorship of the stadium's naming was carried out with active cooperation from High1 Resort, the main sponsor, and Gangneung City, the venue for the home game. High1 has been the main sponsor of Gangwon FC since the club's foundation, and has had a close relationship. In early February, Kangwon Land officially proposed naming Gangwon FC, and immediately shared the contents with local governments after internal review of the club.
Since mid-March, Gangwon FC and High1 have begun full-fledged negotiations and have paid off. Gangneung City, which had been in a position to support the club whenever necessary, actively cooperated in this contract as well.
Gangwon FC laid the foundation for securing self-sustainability as a provincial team through this name license agreement. Gangwon FC was considering ways to increase the basic funding of sponsorship to secure stable funds, not incentives based on performance. In the meantime, High1 proposed a naming sponsor, opening the way, and negotiations proceeded quickly.
High1 Resort will also be able to effectively promote its brand through sports marketing. The project, which brings together representative companies, local governments, and provincial teams in the province, created a model for co-prosperity together.
It is the second time to use the name of the stadium after Daegu FC. Daegu, which built a soccer stadium in 2019, sold the right to use the name to DGB Daegu Bank. The 'DGB Daegu Bank Park' hit the jackpot. The box office boom continued, and the promotional effect on Daegu Bank was maximized. It also achieved the achievement of revitalizing the local economy. In 2024, as DGB Daegu Bank changed its name to iM Bank along with the transition to a commercial bank, it changed its name to 'DaeguiM Bank Park' from January 15, 2025.
Outside the Gangneung Sports Complex, renamed Gangneung High1 Arena, a sculpture of Gangneung High1 Arena is installed and operated as a photo zone. Gangwon FC plans to consistently reflect the name in promotional materials and contents related to home games in the future. In order to reduce confusion and inconvenience among Gangneung citizens and visitors to the stadium, the two names will be marked together in the initial game held in Gangneung: 'Gangneung High1 Arena' and 'Gangneung Sports Complex'.
Kim Byung-ji, CEO of Gangwon FC, said "I sincerely thank the Mayor of High1 Resort and Gangneung for deciding to change the name of the stadium. I think the sale of stadium names is a good opportunity for the club to secure self-sustainability beyond sponsorship, admission tickets, and product sales. I will do my best to become a club that grows with Si and Do Min," he said.
This article was translated by Naver AI translator.
