Seoul E-Land, Korea Professional Sports Association's public offering project fee!
Jun 10, 2025
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Seoul E-Land, the only professional sports club in Korea to be selected for the project conducted by the Korea Professional Sports Association last year, systematically carried out various projects such as ▶ research and research ▶ facility improvement ▶ IT and digital infrastructure construction ▶ club specialization projects, resulting in changes that substantially improve the fan experience.
▶Fan Insight Foundation Improvement…Complete improvement of the stadium's information
Seoul E-Land conducted a 'mystery shopper' survey in which secret evaluators evaluate stadium services four times at home games last year as a basic stage of fan experience innovation. Through this, fans' satisfaction and inconvenience were closely identified and specific improvement tasks were derived.
Since then, the exterior and guidance system of Mokdong Stadium have been extensively renovated in time for this season's home opening game. The information was completely replaced from main gates, entrances, seating areas, and various convenience facilities to more intuitively identify the location and allow smooth movement of movement.
▶'Reul Shop'Officially Open...Experiential goods shops enhance the consumption experience
An indoor goods shop called 'Reul Shop' has also been established to enhance the fan experience. The Reul Shop, which has a size of about 33 pyeong in Mokdong Stadium, is equipped with two uniform fitting rooms and a real-time marking zone to provide fans with customized shopping experiences.
In the last match against Ansan, a fan survey was conducted with a soft opening, and in the match against Busan, which was officially opened to reflect feedback, it achieved the highest sales of goods in the home game this season. This figure is more than 52% above the average online and offline sales this season, proving that the new space directly affected the improvement of fan consumption satisfaction.
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He also tried to diversify the grandstands in the stadium. Following the existing picnic and table seats, Seoul E-Land has expanded its seating options to fans by introducing a new premium table seat, the 'comforTable' seat.
The component table seat, which combines 'comfortable' and 'table', is equipped with a large number of advanced functions such as high-quality leather seats, cooling fans, wireless chargers, cup holders, and storage networks to provide fans with a more comfortable and premium viewing experience.
▶ Expansion of regional-based programs...Cultivate youth soccer fans with 'Reul Cup Youth'
It has also expanded its programs to link with local communities. In cooperation with the Gangseo Yangcheon Office of Education, it held a soccer competition "Reul Cup Youth" for local middle school students, contributing to fostering future soccer fans and spreading local sports culture.
Participating students enjoyed a special experience as if they had become professional players by playing real games with player introduction and entrance ceremony at the professional stadium.
▶Fan Data Integration System Built…Create a customized service foundation
Seoul E-Land has established a fan data integration system and laid the foundation for fan-customized marketing in terms of IT infrastructure. Currently, the club's new website and app are in the final testing stage after development has been completed, and it is expected to be a key platform that will enable personalized fan experience and target marketing in the future.
An official from E-Land in Seoul said, "We are pleased to have successfully completed this project, which was designed to build a fan-oriented stadium environment and services. In the future, we will continue to innovate to make it easier, more convenient and enjoyable for fans to watch the games" he said.
Meanwhile, Seoul E-Land was selected as a candidate club for the 2025 1st K League 2 Fan Friendly Club Award based on these fan-centered marketing achievements. The vote will be held from 8 a.m. on the 10th to midnight on the 12th through the official K-League application 'Kick'.
This article was translated by Naver AI translator.
