Seoul E-Land, which is sincere about fans who won the most K-League 2 awards, has grown in scale this year
Jun 18, 2025
|
|
E-Land won the Fan Friendly Award in the 1st Club Award of the 「Hana Bank K League 2 2025」 announced by the Korea Professional Football Federation on the 17th. The 'Fan Friendly Club" award, which is given to the team with the most fan-friendly marketing in the K-League, will determine the winning team by adding points from the first judging committee (40%), the second media vote (40%), and the fan vote (20%). E-Land, which received 94.4 points, won the honor by beating Seongnam FC (89.8 points) and Bucheon FC (80.8 points).
E-Land, which succeeded in winning the second prize last year for the second consecutive year, won a total of eight fan friendly club awards (1st, 2nd, 3rd in 2015, 1st in 2016, 2nd in 2019, 3rd in 2020, 2nd in 2024, and 1st in 2025) and became the most awarded club in K League 2.
E-Land, which has been praised for its groundbreaking marketing such as in-house food trucks and VIP container boxes since its first year, has won a fan friendly award in four years since its third year in 2020 for its production of 100% fan-voting goods and differentiated video content to mark its 10th anniversary last year.
It is evaluated that this year has taken a step further. Last year, E-Land was the only professional sports club in Korea to be selected as the 'Professional Club Integrated Service Support Project' hosted by the Korea Professional Sports Association. With the support of the Ministry of Culture, Sports and Tourism's National Sports Promotion Fund, it systematically carried out various projects such as IT, digital, facilities and infrastructure, research and research, and team specialization from the second half of 2024 to May 30, leading to changes that improve the actual fan experience.
It promoted the renewal project of Mokdong Stadium, its home stadium. The information system in the stadium was completely reorganized by closely investigating and analyzing the inconveniences of fans. To this end, the Secret Service conducted a 'mystery shopper' survey evaluating stadium services. More than 1,500 visual guides, including main gates, entrances, and convenience facilities, have been replaced to create an intuitive and convenient viewing environment.
|
|
It has also expanded its programs to link with local communities. In cooperation with the Gangseo Yangcheon Office of Education, it held a soccer competition "Reul Cup Youth" for local middle school students, contributing to fostering future soccer fans and spreading local sports culture. Participating students enjoyed a special experience as if they had become professional players by playing real games with player introduction and entrance ceremony at the professional stadium. He also visited the school that won the home game event in person, delivered uniforms to students, and conducted soccer coaching and career mentoring.
On Children's Day, he collaborated with New Balance Kids, Spao Kids, and Kiddy Kiddy to hold the 'E-Land Kids Brand Festa', enhance the image of the parent company, and deliver 50 million won to recover from forest fires in Yeongdeok, Gyeongsangbuk-do, the hometown of director Kim Do-kyun. An E-Land official said, `I'm even more happy because it's the record of winning the Fan Friendly Club Award with fans. We will continue to strive to become a club that conveys even greater impression through fan-centered marketing activities."
This article was translated by Naver AI translator.
