Store pickup, addition of intensive analysis, custom diversification of cosmetics, Dunlop Private Center Cheongdam, which also seeks celebrities, evolves toward customer satisfaction
Jun 26, 2025
|
About 2,000 golfers have visited in the past four months. It is going viral not only among ordinary golfers but also among golf-loving celebrities such as professional golfers, celebrities, and celebrities. Also, I'm looking for a lot of places to film lesson content for media professionals.
There is also a new service to be introduced. It is a store pickup service, segmentation of analysis programs, and diversified cosmetic customization. These are services that have evolved to further increase satisfaction by identifying the needs of golfers accumulated since the opening.
'Store Pickup Service' is part of the O2O service linking Dunlop Sports Korea's official mall with its direct store. It is a service that orders at the official mall and picks up at the store.
If you order by 10 a.m. under the concept of 'order at work, pick up at work', you can pick up on the same day based on the general product. When you urgently need a club, you can use it conveniently and quickly when you are in line with the direct store. The advantage is that you can receive additional counseling with a sita from a club doctor expert when you pick up. In addition, custom products can be picked up quickly within four business days. In particular, it is a service that will be welcomed by golfers who want to receive custom clubs the fastest.
Dunlop Private Center Cheongdam's analysis equipment and system are among the best in Korea.
Based on Dunlop's proprietary International Flex Code (IFC) technology, fitting experts who have completed Dunlop Club Doctor training at the headquarters provide various customized solutions along with optimal shaft fitting to the golfer's swing. From the customer's point of view, the existing analysis program was subdivided into 'intensive analysis' and 'precision analysis'. Existing precision analysis is a program that provides a comprehensive analysis and solution of swing through various equipment for 50 minutes, as well as customized practice drills to improve golf skills.
The newly added intensive analysis is based on intensive inspection of the shaft and actual data with IFC and Trackman for 30 minutes. An analysis program that meets the needs of more practical golfers.
The company explained that the segmentation of the analysis program further increased the satisfaction of golfers and that the purchase conversion rate doubled from the target.
Cosmetics customization for unique customers has also become more diverse. As more customers use logo coloring on the head, laser engraving services, and various customization services that can print various graphics and logos on the ball, the existing head laser engraving design has been further diversified. You can apply the design and coloring you want in an intaglio format, and you can get free services if you purchase a club. In addition, initial stamping, which is mainly done by professional players, is also provided for a fee.
A Dunlop official said "Dunlop Private Center is a specialized store that provides individualized spaces, counseling, and services to various golfers based on customized solution programs. As such, it will be a store that continues to observe consumer perspectives in line with golfers' trends and needs and continues to evolve into a customer response type.
This article was translated by Naver AI translator.
