Adidas F50 with Lee Kang-in the Golden Boy Did It All: Host the Summer Challenge

Jul 22, 2025

Adidas F50 with Lee Kang-in the Golden Boy Did It All Host the Summer Challenge
Adidas will hold the 'F50 Done Summer Challenge" with PSG Lee Kang-in and fans on August 1 and 2 to commemorate the release of the F50 Ledient Blaze. Photo courtesy of Adidas Korea



Global leading sports brand Adidas will hold a two-day "F50 MADE DO IT: Summer Challenge" at Adidas The Base in Yongsan, Seoul, on Aug. 1 and 2.

The F50 series is an ultra-lightweight soccer shoe line for the fastest and boldest players, and the F50 'Readant Blaze' released on the 2nd is a product that combines the latest technology of Adidas with the iconic design heritage of the F50 to realize innovative speed. To mark the launch of the F50, Adidas has organized a special hands-on event, 'F50 Did It: Summer Challenge', where consumers can wear the F50 themselves and challenge themselves to various football challenges.

On the 2nd, 「Golden Boy" of Paris Saint-Germain (PSG) will be held with Lee Kang-in and fans. The event will feature a variety of programs with Lee Kang-in, including an honest and pleasant talk show, fan signings, football challenges, and a five-to-five futsal match, along with a celebration event to commemorate Adidas and Lee Kang-in's renewal of their brand partners.




The two-day 'F50 Done: Summer Challenge' consists of challenges to experience F50's 'Speed' and challenges to test various 'Football Skills'. Through coupons obtained according to the results of each challenge, Lee Kang-in's autographed products, F50 soccer shoes, Adidas football products, and F50 tumblers will be presented.

In addition, there will be an opportunity to apply for an event that will present tickets and tickets to the 2026 World Cup in Korea for the challenge participants.

Adidas F50 with Lee Kang-in the Golden Boy Did It All Host the Summer Challenge
Adidas will hold the 'F50 Done Summer Challenge" with PSG Lee Kang-in and fans on August 1 and 2 to commemorate the release of the F50 Ledient Blaze. Photo courtesy of Adidas Korea
Various soccer creators and media partners will participate in this event. A variety of football challenges will be held at the site with 'Eastar TV' and 'Metacomedy', as well as a one-on-one football composition with 'Haejo Won Hee-hyung'.




In particular, the participants who won the Football Challenge run by Eastar TV and Metacomedy will be given a special opportunity to participate in the Special Football Challenge with Lee Kang-in the next day. In addition, a social match operated through the soccer platform 'flapfootball' for Adi Club members will be prepared, leading to a richer participatory program that directly communicates with soccer fans.

In addition, there will be an archive exhibition zone where you can see F50 history at a glance, a sports bar where you can enjoy cool F&B, and a special photo booth at all times.

Any Adi Club member can participate in this event, and the ticket for 'KANGIN MADE ME DO IT' will be available for one Raffle application per ID through the Adidas official app until the 22nd. The announcement of the winners will be announced individually on July 25 through the Adidas official app and MMS messages. Meanwhile, more information on the event can also be found through Adidas' official channel.






Reporter Lee Won-man wman@sportschosun.com



This article was translated by Naver AI translator.