Adidas, the soccer shoe that Lee Kang-in & Messi clashed with, launched a surprise launch of the 'F50 Ledient Blaze' with innovative speed

Jul 02, 2025

Adidas, the soccer shoe that Lee Kang-in & Messi clashed with, launched a surprise launch of the 'F50 Ledient Blaze' with innovative speed
Adidas will sequentially unveil the F50 campaign 'F50 done with world-class soccer players such as Lee Kang-in, Lionel Messi, and Ramin Yamal. Photo courtesy of Adidas Korea



Adidas, a global leading sports brand, launched its latest innovative speed F50 work 'RADIANT BLAZE' on the 2nd.

Created for the fastest and boldest player in line with modern soccer trends, the F50 series has been consistently loved by the world's top soccer players and has shared numerous historical moments. The newly introduced F50 was reborn as a colorway with an intense purple and neon green combination inspired by the legendary soccer shoes 'Chameleon Pack' worn by Lionel Messi at the 2010 FIFA World Cup.

It is characterized by innovative speed by combining Adidas' latest technology while maintaining iconic design heritage.




The F50 Radiant Blaze offers agile turnaround and explosive speed with a Sprint Frame 360 (SPRINTFRAME 360) outsole that provides stable grip, a slimmer outer heel counter, and a stud configuration that combines round and blade.

By applying the lightweight synthetic fiber-touch upper (FiberTOUCH UPPER), it provides a stable fit that adheres to the feet even when dribbling quickly, and SprintWeb (SPRINTWEB), a 3D texture technology, is added to enable sophisticated ball control.

Adidas, the soccer shoe that Lee Kang-in & Messi clashed with, launched a surprise launch of the 'F50 Ledient Blaze' with innovative speed
Adidas has released 'F50 Radiant Blaze', which combines the latest technology with its iconic design heritage and innovative speed. Photo courtesy of Adidas Korea
The product comes in two versions, one with strings and one without strings. Models with strings have increased adhesion by applying COMPRESSION FIT TUNNEL TONGUE made of TPU reinforcement, and models without strings have a prime knit collar to provide a flexible fit. In addition, depending on the player's playing style, you can choose between a speed-oriented SL speed instruction and a comfort instruction with enhanced shock absorption.




An Adidas official said, "F50 is a symbolic soccer game that has created decisive moments in numerous games. We hope that it will go beyond just a function and become a "mindset" that will inspire confidence for players to play more freely and boldly."

Along with the launch of the product, Adidas will sequentially unveil the F50 campaign 'F50 Done (F50 Made Me Do It) with world-class players such as Lionel Messi, Ramin Yamal, and Lee Kang-in. The campaign portrays how the F50 affects the players' play by running boldly and confidently through the field than anyone else.

This F50 will be released as a 'Readant Blaze Pack' along with Predator and Copa's new colorways. The F50 Radiant Blaze Pack will be available at Adidas' official online store and major Adidas stores including ▶ Adidas Brand Flagship Seoul ▶ Gangnam Brand Center ▶ Hongdae Brand Center from the 2nd.








This article was translated by Naver AI translator.