Badminton Association meets Danbi...2-year, 1.8 billion won sponsorship agreement with healthcare company Lepi Lab
Jul 06, 2025
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Through this agreement held at the Western Life Hotel in Iksan, Jeollabuk-do, on the 5th, Lepi Lab will provide a total of 1.8 billion won (1.54 billion won in cash + 260 million won in goods) for two years until July 30, 2027.
The association will use it for various projects to strengthen the competitiveness of Korean badminton, such as supporting the national team's training and dispatching international competitions.
In other words, he met 'Danbi' at a time when the donation of Yonex, the main sponsor of the national team, has decreased significantly due to the permission to sponsor individual players.
Through this agreement, Lepi Lab will be given various rights such as ▲ publicity through national team uniforms ▲ exposure to advertisements during TV broadcasts at domestic and international competitions ▲ right to use official events and competitions ▲ right to use name and exclusive sponsorship ▲ right to use the right to portrait and name of the team ▲ right to participate in marketing and events. Through this, it is expected to expand contact with badminton fans and further strengthen its recognition as a sports healthcare brand.
Through this agreement, the association has secured a practical driving force for the popularization and expansion of badminton as well as the improvement of players' performance.
Major officials from both sides, including Chairman Kim Dong-moon and national team coach Park Joo-bong, attended the signing ceremony to sign the agreement and announce the direction of joint marketing in the future.
This article was translated by Naver AI translator.
