Badminton Brand Linings Sign Sponsorship Deal With Kim Ga-eun For Women's Singles...Help increase performance with technology such as providing customized products
Jul 30, 2025
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"Through this cooperation, we expect to expand the Li Ning brand's entry into the Korean badminton market while strengthening cooperation with Asian badminton sports," Li Ning Korea said.
Kim Ga-eun, a key player in Korean women's singles along with Ahn Se-young (Samsung Life Insurance), has performed well in several international competitions.
In the future, Li Ning plans to provide specialized equipment such as 'Expos 80 Light' badminton racket and 'Blade Max' badminton shoes with innovative technology in line with Kim Ga-eun's playing style and characteristics to help her achieve better performance and performance.
Lin explains that this cooperation has important strategic implications beyond just supporting supplies. South Korea has a mature competition system and a vast fan base, occupying an important position in the global badminton market.
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According to the industry, Linning Badminton, which has been known as a Chinese brand, is actively preparing for local operations in the Korean market, including localization of products and establishment of distribution channels. Not only does it help Kim Ga-eun improve her performance, but it is also a strategy for the lining brand to open a new phase in the Korean badminton market.
Since its inception in 1990, the brand has focused on six key product lines: running, basketball, comprehensive training, badminton, table tennis, and sports casual. Among them, badminton is one of Linning's major sports categories and has strong competitiveness in research, design, and production of professional sports equipment. It has already contributed to improving the performance of many top players and achieving remarkable performances.
"This cooperation with Kim Ga-eun will once again prove Li's growing influence in badminton," a Li Ning official said.
This article was translated by Naver AI translator.