Can I do a better job of targeting fans? It even melted the MZ sensibility...Making Wizards More Special
Jul 11, 2025
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Daejeon Hanwha Life Ball Park on the 11th when the Futures All-Star Game will be held. KT Wiz fans received a 'surprise gift' one by one.
Starting with the 2021 Korean Series guidebook, KT has been preparing guidebooks every spring camp, All-Star games, and postseason.
Again this year, 'Futures Guidebook' was released. This year, KT's pitcher Kim Jae-won Kang Kyung-won, infielder Lee Seung-hyun, and outfielder Kim Byung-joon were selected as Futures All-Stars. Ryu Hyun-in in Sangmu was also included in the All-Star.
However, this year's Futures guidebook was even more special. College students who were serious about promoting KT were together.
KT has been running its 12th university student reporter program Wiz Potter this year. Wiz Potter consists of 'Video Team' that plans and edits club-related videos, 'Reporter Team' that writes blog articles about the club Naver, and 'Multiple Team' that produces both.
In the first half of the year, the excellent content team was given an opportunity to cover the All-Star Game. It was designed to provide opportunities to experience sports practice by planning/executing the All-Star Game event, the largest event in KBO.
This time, he also participated in making a guidebook. The guidebook, which has been produced every year to promote the Futures team, was produced with the best team and the runner-up team in the first half of the year. Interviews were included, including basic information on the team, on-site evaluation, and determination for the All-Star Game.
This guidebook highlighted the characteristics of each player with witty designs like movie posters. As college students who like KT made themselves, they were able to melt their fan sentiment properly.
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This was distributed as an event for on-site fans. 'Wiz Potter is coming!' The event was held, and when adding a blog neighbor, they presented promotional materials for Futures, instant photos, and instant caricatures. In particular, it is said that he practiced for a few days for a caricature gift. I spent about two hours using promotional materials such as photo cards and 100 guidebooks.
Fans' satisfaction was taken for granted, and Wiz Potter, who participated in the event, was also a meaningful time of experience. Shin Hye-won (21), who is an excellent player in the first half of the year, said, `I was proud to receive enthusiastic attention as I participated in planning and production of promotional materials to promote the players participating in the Futures All-Star Game, and met with fans on the spot to promote them.' `As Futures players are leading the future of KT, I hope they will lead to the fans' interest and support. We will continue to tell various stories through KT Wiz's official blog in the future."
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This article was translated by Naver AI translator.
