Crazy! Manchester City confirmed the biggest 10-year EPL sponsorship ever!

Jul 16, 2025

Crazy! Manchester City confirmed the biggest 10-year EPL sponsorship ever!
AFP Yonhap News



Manchester City will wear Puma uniforms for 10 more years.

The BBC agreed on the 16th (Korea Standard Time) 'Man City's contract to extend its sponsorship contract with Puma for another 10 years. It is worth 1 billion pounds (about 1.8577 trillion won), which is the largest in the history of the English Premier League.

Man City have been wearing Puma uniforms since 2019. The annual sponsorship amount was 65 million pounds (about 120.6 billion won). However, with the renewal of the contract, Manchester City will earn 100 million pounds (about 185.6 billion won) a year from the uniform sponsorship alone.




The previous largest-ever uniform sponsorship contract was 90 million pounds (about 167.1 billion won) per year signed by Manchester United, Manchester City's rival, with Adidas in 2023. Liverpool, which will sign Adidas from the new season, will have an annual uniform sponsorship of 60 million pounds (about 111.4 billion won).

Manchester City won no title in the 2024-2025 season. However, according to the accounting report, the total revenue was 715 million pounds (about 1.3283 trillion won) and the commercial revenue was 344.7 million pounds (about 640.3 billion won). The profit volume is expected to increase further through this uniform sponsorship contract.

Crazy! Manchester City confirmed the biggest 10-year EPL sponsorship ever!
AFP Yonhap News
A Puma official told the BBC that `a survey in the middle of last month showed that Manchester City has the sixth-largest number of fans in the world,' adding `£100 million a year is a huge amount, but it is based on the return on investment made through brand awareness, purchases, loyalty, and price premiums.' "A significant portion of this partnership investment is related to brand exposure," he continued. "We hope Manchester will help us reach the top of the customer inflow path by increasing awareness and familiarity."




According to a survey last year, Manchester City's brand value was £1.39 billion (about 2.582 trillion won), ranking second after Real Madrid, ahead of FC Barcelona, Manchester United and Liverpool. According to the BBC, 70% of the top 10 most valuable club teams responded that they had bought Manchester City products this year, tied for first with Real Madrid. Puma wants to target the fans' tendency to buy new uniforms ahead of the season. Considering the increasing club value, Puma's annual investment of £100 million may soon become an attractive price, it analyzed.








This article was translated by Naver AI translator.