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Saudi Arabia is using Cristiano Ronaldo as a promotional tool and Ronaldo as a window of enormous wealth through Saudi Arabia.
Al-Nasr announced his renewal of Ronaldo's contract on his official SNS on the 26th (Korea time). Ronaldo became an al-Nasr player until the summer of 2027.
The Guardian said that the renewal of Al-Nasr and Ronaldo is `Ronaldo's 492 million-pound Saudi contract: a strategic alliance between the two cynical regimes.' It is viewed as a combination of two beings seeking power and profit.
Why did they analyze it like that. This is because Saudi Arabia intends to use Ronaldo's popularity by paying him a price that has never been seen in soccer history. The Guardian said: 'Now what Ronaldo can show on the field is just a fraction of his charm. In this era when influence is being redefined as a social media base, Ronaldo's position as the largest follower on Instagram and the third largest following Elon Musk and Barack Obama on X (formerly Twitter) is certain. Ronaldo is a kind of one-man city-state, a influencer rather than an athlete, and his goals and help are only a secondary factor compared to the gaze he creates. Saudi Arabia analyzed that Ronaldo is investing money in his influence on social media.
Ronaldo became a means of promoting Saudi Arabia as he played for Al Nasr. Immediately after renewing the contract, Ronaldo said, "2034 World Cup in Saudi Arabia will be the most beautiful World Cup in history.", "Saudi is one of the top five most competitive leagues in the world." Everyone knows that the 2034 World Cup is nine years away, and the Saudi league's competitiveness is not the best in the world. However, just because Ronaldo said this, Saudi Arabia is enjoying a tremendous promotional effect beyond the Saudi league.
In this regard, the Guardian wrote 'Football is still an element inherent in Ronaldo's self-image. It is now a tool to support that power rather than a source of power. (football) is an activity for taking pictures and a means for content. The Saudis are no longer paying Ronaldo 'Players'. It's paying for cultural influence as a mental leader and a machine that can attract attention. Saudi Arabia said one of the world's most famous people is getting an opportunity to fulfill their demands.
The Guardian also analyzed that Saudi Arabia is hiding the black shadow that Saudi Arabia is criticized for through the world's most famous window called Ronaldo. It is clear that Ronaldo is also not considering Saudi Arabia's problems at all.
The Guardian proudly said at the time of the announcement of the new contract that `Ronaldo is a member of Saudi Arabia.' We have seen Saudi investment as a moral dilemma for years. Financial temptation, honor, and human rights issues were complicated. However, it is clear that such a dilemma does not exist for Ronaldo anymore,' he said, strongly criticizing Ronaldo.
This article was translated by Naver AI translator.
