EASL rebranding. YOUR GAME. Direction Towards Asia's Top Basketball Platform
Jul 01, 2025
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It's a rebranding. The slogan has a deep meaning. It is an expression of appreciation to the fans, teams, and partners who have been making the Asian professional basketball stage for the past two seasons. There is also the meaning of the invitation to create the future of the league together.
EASL's new logo and visuals mean league energy and future-oriented vision. There is a visual impact. As Asian basketball continues to push the envelope on the global stage, 'Your GAME' emphasizes that each city, court, and game is a special experience to make with fans.
EASL Creative Manager Hadrain Damalerio said "This rebranding is not just a visual change, it contains our direction toward the best basketball platform in Asia"
It is also linked to the EASL Youth Program 'Future Champions'. The message is that fans and future generations can share the journey.
EASL Vice President of Marketing Matt Morgan said "YOUR GAME is not just a campaign. It's a story that fans, teams, and players all make together, and the league is the one that provides the stage. This league is your league.
This article was translated by Naver AI translator.
