Global Sports Brand Under Armour Launches UA Halo Collection

Jul 24, 2025

Under Armour Halo Racer (left) and 'I RUN, But I'M NOT A RUNNER' campaign photo. Photo courtesy =Under Armour

Under Armour, a global sports brand, will officially launch a new premium performance collection, 'UA Halo', that embodies a perfect balance of functionality and design in Korea.

Under Armour's 'HALO Collection' consists of a full lineup that encompasses footwear and apparel, and is a collection that combines functionality and sensory design optimized for different exercise routines, including running and training. With both a technical design for performance and a modern style, 'Halo Collection' sets a new benchmark for the lifestyles of Gen Z and millennial athletes that cross exercise and daily life.

At the center of this collection is the Double Arch Outsole, which is designed to be inspired by Heartbeat by Under Armour. This structure contains a design philosophy of balance, stability, and support beyond the brand's identity, and implements precision that reliably fixes the center of the body and responds to every movement.

In addition, the innovative hoverplus (HOVR+) outsole, which is the representative technology of Under Armour, is applied. Completed through high-temperature and high-pressure processes, the material improves energy return, shock absorption, and reactivity, providing excellent drive and ignition even during running or training. It completes a dynamic ignition experience that is soft when landing and strongly pushes the moment you take off your feet.

'Halo Collection' is organized by category as follows.

Halo Racer, Halo Runner, Halo Trainer (from left). Photo courtesy = Under Armour

First, 'HALO Racer' is a racing shoe for runners who want a quick and agile response, and the combination of spring plates and HOVR+ provides excellent drive and responsiveness. On the other hand, 'HALO Runner' is a daily medium- and long-range running shoe designed to maintain comfort and stability even when worn for a long time. With energy return cushioning and excellent arch support, it is optimized for daily medium and long-distance learning.

In addition, 'HALO Trainer' is an all-in-one training shoe that covers a variety of routines from light running to weight training, with a double arch outsole and seamless upper providing stable fitting and flexible movement.

Finally, 'HALO Apparel' is a performance wear that considers both functionality and detail, featuring a balanced design for silhouette, fit, breathability and movement.

Kevin Plank"Under Armour's Double Arch logo, inspired by the Halo Collection, has always symbolized balance, symmetry, and center of chaos"Under Armour is the first to release the "Halo Collection" where the brand's identity is incorporated into the shoe's structure itself, making it more advanced than ever."," he said. "This is an interesting step forward, and it contains where we come from, and furthermore, the values and directions that Under Armour needs to move forward."

Meanwhile, Under Armour is launching a campaign called 'I RUN, BUT I'M NOT A RUNNER' that offers a new definition of learning with the launch of 'Halo Collection'. Five runners with different identities and lifestyles, including video directors, makeup artists, models, office workers, and artists, participated in the campaign, showing them enjoying running in their own way.

Everyone is authenticly showing their own running in their respective spaces, all wearing 'Halo Collection'. In particular, we also prepared a campaign experience that brands and consumers create together through the frame of 'My Own Learning Cut' and comment events, which are consumer-participating contents.

The newly released 'HALO Collection' will be available at Under Armour's official online store and offline stores nationwide from the 24th.

This article was translated by Naver AI translator.