The Korea e-Sports Association openly recruits official partners for the e-sports national team to participate in the Aichi Nagoya Asian Games
Jul 14, 2025
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The Korea e-Sports Association announced on the 14th that it will openly recruit official partners for each field to smoothly support the national e-sports team participating in the 2026 Aichi-Nagoya Asian Games.
The e-sports national team participated in the last Hangzhou Asian Games and won medals in all events, steadily expanding its status and impact based on the brand identity of 'Team Korea of esports', the association said.
The recruitment targets about 10 industries, including F&B, aviation, telecommunications, pharmaceuticals (healthcare), beauty (daily goods), electronic equipment, game record measurement and scientific training equipment, logistics, mobility, and event management. Other industries can participate, but companies in the gaming chair, finance, and clothing sectors and peripheral devices such as keyboards, mice, and headsets are excluded.
If selected as an official partner, they will be given the right to utilize the official IP of the national sports team, the right to advertise clothes for the national sports team, the branding of major events such as the national team's opening ceremony, evaluation exhibition, and media day, and marketing communication and CSR rights linked to digital channels.
In particular, the association is a sports organization that signed a joint marketing agreement with the Korea Sports Association and Team Korea, and unlike other sports, it is possible to advertise and campaign using the IP of the e-sports national team during the tournament through pre-approval by the association and the Korea Sports Association regardless of the Asian Games Ambush marketing restriction period.
The association announced that it had signed partnerships with 12 companies in each field at the Hangzhou Asian Games and carried out a wide range of sponsorship activities. As a result of requesting a professional analysis agency, it was analyzed that the national team sponsorship at that time had an effect of 460% compared to the average sponsorship amount.
In addition, official goods, including national team uniforms, were sold out a total of four times through online and offline sales, proving excellent marketability and high fandom loyalty. In addition, the 'LoL national team warm-up match' before the Asian Games was dispatched recorded 519,346 unique viewers, showing interest in the national team and the possibility of its success. The official partner company will recruit by 3 p.m. on the 14th and 25th, and you can submit a letter of intent to participate in the notice on the association's website by e-mail.
This article was translated by Naver AI translator.
