Miracle of Plain Hat Lee So-mi Finally Has a SponsorShinhan Financial Group, another savior following Im Jin-hee

Jul 29, 2025

Miracle of Plain Hat Lee So-mi Finally Has a SponsorShinhan Financial Group, another savior following Im Jin-hee
Photo provided by Shinhan Financial Group



"Receiving warm and positive energy, I will take greater responsibility."

It was a mystery. Why do I have to keep playing the best stage in the world with my bare hat when I'm so good at golf.

The thrilling victory created a new relationship. Lee So-mi is now able to challenge for another championship, no longer lonely.




Lee So-mi, who is active on the LPGA Tour, has joined hands with Shinhan Financial Group. Shinhan Financial Group recently signed a main sponsorship contract with Lee So-mi. It was officially announced on the 29th.

Lee So-mi, who made her KLPGA Tour debut in 2019, has won five games in total and has been on a roll. And she even made it to the LPGA stage of her dreams in 2024.

However, we faced an unexpected crisis. He lost his main sponsor ahead of this season. Due to the economic downturn, he was unable to extend his contract with his existing sponsor, and he had to wear a plain hat and buy his own game uniform to go around the round without getting a sponsor.




Miracle of Plain Hat Lee So-mi Finally Has a SponsorShinhan Financial Group, another savior following Im Jin-hee
Photo provided by Shinhan Financial Group
The most important thing for a professional player is his performance rather than what he looks like. This year, he teamed up with Im Jin-hee to win his first championship since entering the LPGA at the Dow Championship, laying the foundation for a turnaround. Im Jin-hee, who also teamed up at the time, also lost her main sponsor, and signed a main sponsorship contract with Shinhan Financial Group in April, but Shinhan Financial Group quickly decided to sponsor Lee after learning that Lee So-mi was touring without a sponsor. In addition to winning, Lee So-mi has won the top 10 four times this season, ranking fifth, the best among CME Globe Point players.

Lee So-mi is a player who is recognized for her manners, sincerity, and steady performance. In particular, it is expected to continue playing and performing on the LPGA stage with Im Jin-hee, who has the same 'Island native' as he has secured the seed status by 27.

Lee So-mi said, `We will show you a better appearance with a greater sense of responsibility by receiving warm and positive energy from Shinhan Financial Group for deciding to sponsor.' In particular, he once again thanked Shinhan Financial Group Chairman Jin Ok-dong by delivering the flag of the 18th hole of the Dow Championship, which had been kept with Im Jin-hee to commemorate the victory.




Chairman Jin said, `Lee So-mi is a player who has grown with thorough self-management and challenging spirit.' `Shinhan Financial Group will continue to support athletes who are silently active on the global stage with their consistent sincerity, and will be a strong support for the future of Korean golf and everyone who challenges it.'

Meanwhile, Lee So-mi will play in a hat with the logo of Shinhan Financial Group from the AIG Women's Open, one of the top five LPGA major tournaments, which will be held from the 31st local time.





This article was translated by Naver AI translator.