Puma Helped Win the Presidential Gold Cup at Sinpyeong High School in South Chungcheong Province...Promise to Strengthen Support for Youth Soccer

Jul 28, 2025

Chungcheongnam-do Sinpyeong High School's soccer team, which won the presidential gold medal final on the 27th. Photo courtesy of Puma Korea

Puma, a global sports brand, has decided to strengthen its investment in the Korean youth soccer field and continue to find and support promising soccer players.

In July, Puma Korea signed an official partnership with the soccer department of Sinpyeong High School in South Chungcheong Province and began sponsoring uniforms and soccer supplies. Shortly after signing the partnership, Sinpyeong High School won its first championship by wearing a Puma uniform in the final of the 58th Presidential Gold Cup National High School Soccer Tournament held on the 27th. After passing the group qualifying round, Sinpyeong High School took the throne of the tournament by overpowering JFC U18, Gyeonggi Pyeongtaek JFC U18, Gangneung Munseong High School, Seoul Yongmun High School, and Seoul Boyin High School in turn.

This achievement is meaningful in that Puma's philosophy of investing directly in the field of youth soccer and fostering future players has led to actual achievements beyond simple support for performance. Puma is expanding its sponsorship to provide global experience for individual promising players as well as team sponsorship at the school level.

Sepyeong High School Axis Players Yoon Hee-seo and Koo Bon-seo participated as Korean representatives at the Puma Pam Camp held in Puma France in June last year. Photo courtesy of Puma Korea

Yoon Hee-seo and Koo Bon-seo, who are the main players of Sinpyeong High School, were invited to participate as Korean representatives in the Puma FAM CAMP hosted by Puma France in Strasbourg, France, in June last year. The two players received know-how in various fields such as personal skills, tactics, physical training, and media response through mentoring sessions by soccer experts such as former French national team members Rio Mabuba and Kevin Gameiro, Real Madrid's physical coach, and leading soccer journalists, as well as joint training with young players from French Ligue 1.

Yoon Hee-seo is a central midfielder in charge of coordinating Sinpyeong High School's offense and defense, and played an important role in Sinpyeong High School's 12-game unbeaten streak (11 wins and 1 draw) in the Chungcheong area this year. Koo Bon-seo plays a key role in the attack development of Sinpyeong High School as a side resource. Koo Bon-seo was also selected as a participant in the 2025 International Youth Project 'FC Bayern World Squad' run by prestigious German club Bayern Munich. Both players will play in the Puma Ultra silo.

An official from Puma Korea said, `We are giving direct support to young players to grow in a better environment"In the future, we want to expand our contact points with individual youth players as well as school teams to create the roots of Korean soccer in the future."

"We are truly happy to be with Puma, a global sports brand,," said Yoo Yang-joon, director of Sinpyeong High School. First of all, I would like to express my gratitude to Puma Korea for reaching out, and to repay this, I will try to show the best performance on the field," he said.

This article was translated by Naver AI translator.