Put 100 billion into the damn Chinese national team? You're a team, too! 1.4 Billion Fans Furious to Boycott National Sponsors
Jul 27, 2025
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China's Sohu reported on the 26th (Korea time) 'Is it a Chinese company or the future of Chinese soccer that receives the Boycott?'
News has recently emerged that the Chinese national team will have a new sponsor. Some Chinese media outlets reported 'China's national team had good news after the East Asian Cup. According to the news, the Chinese national team has signed a large sponsorship contract. BYD has provided a five-year total of $75 million (about 100 billion won) to the Chinese national team. The Chinese national team is in a recession, and it is difficult to invest a lot of money in such a situation. It is also known that the company is willing to support Chinese players' overseas expansion. 'Chinese prospects perform well overseas and can secure additional funds.'"
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Even in this situation, a Chinese company has signed a large-scale sponsorship with the national team, allowing the Chinese Football Association to run the national team without worrying about money for a while. It is known that it will help Chinese prospects advance overseas along with an investment worth as much as 100 billion won.
However, Chinese soccer fans have warned of a boycott of sponsor companies, raising concerns about Chinese soccer. Sohu added 'Chinese car brand BYD has also signed a cooperation agreement with Italian prestigious club Inter Milan. Companies are steadily sponsoring various international competitions such as the European Cup and are expanding their soccer marketing areas. Against this backdrop, however, public opinion is causing a storm in China to boycott BYD's sponsorship of the national team.
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Sohu Dotcom casts a shadow over the prospects of the Chinese national team's future business. A boycott of sponsors can seem like an emotional outburst to fans. It could also take a toll on the whole Chinese soccer community. China's soccer community is already vulnerable, so it may not be able to withstand a crisis of trust. If sponsors' funding is reduced, Chinese soccer could be in more trouble.'
Amid fans' strong dissatisfaction with the Chinese national team, attention is being paid to what the boycott of sponsors will lead to.
This article was translated by Naver AI translator.