SSG, Camza X Landers Day Event, Big and Cute
Jul 21, 2025
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Camza is a character who is gaining high popularity in the smartphone messenger KakaoTalk. Based on the setting of being a timid but caring dog, it is widely loved by the MZ generation. The collaboration was made in that 'Dumja', which has a warm and gentle charm, is a puppy character like Randy, SSG's official mascot.
On this day, various events were held to commemorate the collaboration between SSG and Kamja. Frontier Square operated a photo zone made of large Camza air balloons and a Camza pop-up store. In addition, marking accessories, acrylic key rings, heat transfer sets, and talismanic card key rings were sold in the specially created Camza capsule toy draw zone. Visitors were given a Kamja body pillow, a large cheering flag, a random postcard, and a random photo card through a lottery among the buyers of the Kamja capsule toy. The large Camza Air Balloon moved to the green zone during the game and continued to meet with fans.
At the ground, fans recruited through pre-application participated in the Amazing Road and Red Parade with Camza to make pleasant memories.
Visitors were able to meet Camza throughout the ballpark. A special electronic display skin was applied, and a body pillow and a large flag were presented through an evening event with Camza. The cheering squad also enjoyed the event by waving large flags.
In particular, fans also reacted enthusiastically to goods such as Camza uniforms, ball caps, key rings, gym sacks, grip talks, fans, and body fillers presented at this event.
An SSG official said "Many fans were interested because of the warm image of Black Jia and the good combination of the club's brand. We will continue to present events that various generations can relate to" he said.
This article was translated by Naver AI translator.
