This time, the Zootopia K League will operate a pop-up store in the K League from the 25th

Jul 16, 2025

This time, the Zootopia K League will operate a pop-up store in the K League from the 25th



The Korea Professional Football Federation, Walt Disney Company Korea, and BGF Retail ('CU') will open 'K League-Zootopia Pop-up Store' (hereinafter 'Pop-Up Store').

The pop-up store is 'Hyundai Department Store The Hyundai Seoul' located in Yeouido, and will be held for a total of 13 days from the 25th of this month to the 6th of next month. The operating hours are from 10:30 a.m. to 8 p.m. Monday to Thursday and from 10:30 a.m. to 8:30 p.m. Friday to Sunday.

The concept of this pop-up store is 'Zootopia friends' K-League travelogue'.




At the agency site on the first basement floor, where the pop-up store will be held, you can see the photo zones of major characters such as 'Nick' and 'Judy' of , and other elements from Zootopia animation will be reflected throughout the pop-up store, providing fun to both Zootopia fans and K-League fans.

In addition, the agency will sell 25 kinds of collaborative products, including football T-shirts, mufflers, luggage colors, doll key rings, and badges under the theme of "Zootopia." These also include items such as silicone cham sets, cross bag pouches, and transparent tote bags that are only released in pop-up stores.

On the third floor of The Hyundai Seoul, a pop-up store experience zone will be built. Here, it operates a 'K-League-Zootopia' photo-ism frame photo booth and a marking service zone where DIY patches can be attached to make uniforms. Through this, we intend to provide fans who visit the pop-up store with a variety of hands-on contents that can be enjoyed directly in addition to purchasing products. The marking service will run from 1 p.m. to 6 p.m. during the pop-up store operation period.




A federation official said, `The federation is creating a culture where fans can enjoy the K-League outside the stadium. I want to deliver special joy to soccer fans through this pop-up store prepared through collaboration with Zootopia."



This article was translated by Naver AI translator.