Unconvenient seats are sold cheaper, and popular seats are sold at different prices for each NC seat faster
Jul 24, 2025
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Through this system, fans can choose tickets more flexibly and efficiently according to their preferences. In fact, many fans have expanded their options by making it faster to secure seats that are booked quickly, and by providing relatively less preferred seats at a more reasonable price.
Even within the same block or column, the preferences for each seat were subdivided, and the price of the seat was reasonably lowered while there was some inconvenience when moving. This is a change to respect the various viewing experiences of fans beyond simple price differences and to expand practical options.
NC analyzed the reservation data of fans over the past three years to accurately grasp the preferences of each seat and reflect them in its pricing policy. This is the result of checking actual reservation patterns, such as which seats are sold first and which seats are delayed, with data and reflecting fans' tendency to choose.
Dynamic pricing is a system that NC has operated based on NCsoft's AI technology since 2022, and has flexibly adjusted ticket prices to reflect various factors such as relative power, game schedule, ranking, and events. This segmentation is a more sophisticated measure of the existing model, not just the value of the game itself
It is characterized by reflecting up to the fan's 'selection' as a basis for pricing. Son Sung-wook, head of NC Dinos' management division, said "This change is an attempt to respect fans' diverse viewing needs and expand their options. We will continue to provide more sophisticated and customized viewing experiences based on fan data."
Meanwhile, tickets for the KT match on August 1, when dynamic pricing for each seat will be applied for the first time, will be available for advance reservation through the NC Dinos app on July 24, and general reservations will be made from July 26.
This article was translated by Naver AI translator.
