Don't Buy! National Team Sponsor's Boycott Spreads...Withdrawal of 14.5 billion contracts?
Aug 03, 2025
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Chinese media Sohu said recently 'Some fans are boycotting BYD' The media said, "'One fan insisted on boycotting BYD through a video posted recently, and the spread of the video is causing a big stir.'" He added that while the Chinese Football Association is urging fans to refrain, BYD is also considering the possibility of withdrawing the contract worth 75 million yuan (about 14.5 billion won) for five years."
The sponsorship between BYD and the Chinese Football Association is known to be related to the operation of the national team and the mid- to long-term development project. In particular, it is said that the investment in projects to support young players' overseas expansion is strong. However, fans are in a difficult situation as they move to boycott on a large scale.
It is the Chinese national team that has no wind. Coach Branko Ivankovic was replaced after failing to pass the third qualifying round for the 2026 North Korea-China World Cup. He played in the 2025 East Asian Football Federation (EAFF) E-1 Championship (East Asian Cup) under coach Dejan Jurjevic, who was the head coach of the under-20 national team, but narrowly beat Hong Kong after losing to South Korea and Japan. The appointment of a new coach has been delayed day after even Djurjevic stepped down. The patience of local fans seems to be exploding in the reality of the Chinese national team, which has not produced any results despite its enormous investment for more than 10 years shouting 'Football Roll'.
`From a realistic point of view, based on the Chinese national team's performance and reputation in recent years, fans' complaints are understandable,' Sohu said. `Some are concerned that if the sponsor leaves the country, the management of the national team could become even more difficult.'
The Chinese Football Association is also worried as there is no sign of controversy. In a statement last month, he expressed his will to reform, including transparent disclosure of the director's appointment process and holding fan hearings. However, not only fans but also local media are consistent with cynical reactions to this reaction from the Chinese Football Association.
This article was translated by Naver AI translator.
