Innovation to improve the viewing environment of the game is launched!Seongnam Announces Bidding for Premium Seating and MD Store Design
Aug 08, 2025
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Bidding will be posted by 10:00 a.m. on the 18th for the bidding for the 'Radio Premium Seat Design', and the bidding announcement for the 'MD Store Extension and Remodeling Design' will be posted by 10:00 a.m. on the 19th.
Through this design, Seongnam FC aims to increase visitor satisfaction by improving aging stadium facilities and introducing new premium seats, expanding the fan base and improving the viewing environment to secure long-term customers. In addition, the MD store space, which is narrow compared to the annual increase in spectators, is also planned to be remodeled to improve sales efficiency and shopping experience at the same time.
'Design of Stadium Premium Seating' is promoted with the aim of creating a pleasant and differentiated viewing environment. To this end, Seongnam FC plans to establish a premium seat environment that guarantees the privacy of individual visitors by introducing a high-functioning seat system, securing distance between seats, and minimizing blocking of view. It also plans to maintain basic infrastructure for the stadium, such as electricity and communication, for stable operation.
'MD Store Extension and Remodeling Design' will be promoted in the direction of enhancing the fan experience by creating a more relaxed and pleasant shopping environment through store expansion. The plan is to strengthen brand value and increase fan satisfaction by designing space considering customer movement, strengthening rest and utilization of rooftop space on the second floor, and improving internal and external design reflecting club identity.
The design direction will be based on the results of the 「Mystery Shopper/Survey Operation to Improve the Environment and Fan Service of Seongnam FC Stadium」, which is being carried out as part of the Korea Professional Sports Association's public offering project in 2025. In particular, it plans to draw effective improvement plans by actively reflecting vivid feedback from fans using actual stadium seats and MD stores.
Bidding will be conducted by selecting preferred negotiators based on the final score, which is the sum of the price evaluation (20%) and the technical evaluation (80%). Companies wishing to participate can prepare a proposal by referring to the bidding announcement posted on the Nara Marketplace and receive it through electronic bidding.
This article was translated by Naver AI translator.
