K League Signs Official Energy Partnership With HD Hyundai Electric On 'Energy Day'
Aug 22, 2025
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The partnership signing ceremony was held at the HD Hyundai Global R&D Center (GRC) on the morning of August 21, attended by Lee Jong-kwon, head of the federation's headquarters, and Kim Joo-yoon, managing director of HD Hyundai Electric's strategic support.
HD Hyundai Electric has been participating as an official sponsor of the K-League since this year and has been seeking ways to create social value with the K-League beyond simple sponsorship. This partnership was signed with the goal of energy efficiency and the spread of renewable energy by combining HD Hyundai Electric's energy solution business and K League's eco-friendly policies.
Specifically, through this partnership, the two companies will carry out various eco-friendly activities such as operating the 'Green Kickoff' campaign, measuring and managing greenhouse gas emissions by clubs, and awarding the 'Green Winners' award.
Green Kickoff is an official campaign launched after the K League declared an eco-friendly carbon neutrality vision in 2021, and has been practicing various activities such as fan participation environmental content production and education.
The measurement of greenhouse gas emissions by clubs is an advancement of existing activities that K League has been promoting since 2021, and it will be managed more systematically and professionally through collaboration between HD Hyundai Electric and AI-based climate tech company 'Thingsfire'. As environmental data management items will be strengthened in the K-League club licensing standards starting this year, it is expected to be of practical help to club management.
Based on the measurement results, environmental data management training will be conducted for ESG managers at the club in September this year, and a full K-League greenhouse gas report will be published next year.
In addition, customized eco-friendly strategies for each club will be provided through analysis of potential power generation of renewable energy using stadium buildings and parking lot sites.
In addition, the two companies jointly select the 'Green Winners' award, which is given to clubs that take the lead in eco-friendly practice every year, and expand fan-participating eco-friendly campaigns. Through this, it plans to lay the foundation for all members of the K League, including clubs, fans, and companies, to participate in realizing environmental values.
Kim Ju-yoon, managing director of HD Hyundai Electric, said "Partnership with the K League is a meaningful first step toward realizing the energy transformation in the sports field. We will create a sustainable sports ecosystem and create a cleaner and healthier future through soccer" he said. HD Hyundai Electric, an affiliate of HD Hyundai's power devices and energy solutions, is taking the lead in creating a sustainable energy ecosystem by providing next-generation power technologies such as eco-friendly power infrastructure, energy management solutions, and battery energy storage systems (BESS).
Meanwhile, with this partnership, the Korea Professional Football Federation and HD Hyundai Electric plan to take the lead in realizing environmental values through soccer and further expand cooperation in various fields in the future.
This article was translated by Naver AI translator.
