Lotte's Matchday with WillB Play, the main sponsor, on the 31st
Aug 28, 2025
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The event was designed to thank the team's main sponsor and official goods partner, Hyungji Elite, for cheering the team at the end of the regular season and giving enthusiastic support to the goods.
At the match, all spectators will be given a specially made 'WilBee Play newspaper cheering stick' for the match day. The cheering sticks will be distributed at each entrance gate, and the heat of cheering will be added throughout the game. Hyungji Elite CEO Choi Joon-ho and the children of executives and employees will participate in the opening ceremony to shine.
Since last year, Hyungji Elite has signed a main sponsorship with Lotte Giants and provided team uniforms, clothing, and supplies, and this year, it has expanded its commercialization business contract to introduce various official goods through offline goods shops and online platforms. In particular, the newly reorganized official goods shop in Sajik Baseball Stadium is receiving great response as it operates as a specialized space tailored to fan tastes such as uniform shops, fashion shops, and random toy shops.
In the future, Hyungji Elite plans to expand its fan experience by continuously introducing season-limited goods, collaborative products, and participatory events, and actively support functional uniforms for the team.
An official from Hyungji Elite said "It is a meaningful place to communicate directly with the fans who gave enthusiastic responses to Goods" and "We will continue to strive to provide new pleasure through various collaborations with Lotte Giants"
This article was translated by Naver AI translator.
