Project With Eluo Signs Joint Partnership To Research And Develop Data-Based Sports-Beauty Convergence Products

Aug 22, 2025

Sports IT company 'Project With' and Cosmetics OEM, the No. 1 global body mask pack. ODM company 'Eluo' signed a joint partnership on the 21st for research and development of data-based sports and beauty convergence products with representatives and executives from both companies attending.

Through this partnership, Project With and Eluo will research and develop sports care products that combine sports and beauty that can be used by a variety of sportspeople, including professional athletes who require conditioning, based on data.

Project With accumulated performance data of thousands of elite athletes over the years, and confirmed the importance of muscle fatigue and recovery of athletes through on-site data collected, player observation at the measurement site, team schedule, and player interviews.

In particular, the data confirmed that recovery and conditioning led to a decline in performance records and an increase in the risk of injury, and felt the need for a recovery product that can be used comfortably in the field. Together with ODM company Eluo, we conducted joint research and development on sports recovery products.

"This product is not an idea that came out overnight, but a result of a long preparation based on data collected by sweat in the field. We will work with Eluo to set a new standard for the sports recovery market. "

CEO of Eluo Park Yoo-seok said, "Project With will meet the vast amount of sports data and our cosmetics manufacturing technology to provide a differentiated experience to domestic and foreign consumers. We will also accelerate the entry of sports and beauty convergence products into the global market." he said.

Meanwhile, as the first joint research output, the development of 'Frozen Coolshot Legpack', which makes it easier to realize the athlete's essential recovery routine, icing, is completed and will soon be on the market.

It is designed to provide intensive cooling to the entire calf, ankle and foot, and focus on quick refresh of heavy legs after intense exercise, and was born after months of research and development by Project With and Eluo.

In addition, during the R&D process, it received great reviews through various field tests such as professional, elite athletes, and physical trainers, and both companies are looking forward to launching the product."

The cooperation marks the first time that sports data and cosmetic technology are combined to pioneer new industrial areas, and the two companies have announced their vision to create differentiated values in the global sports recovery market in the future.

This article was translated by Naver AI translator.