Reservations for prestigious golf courses without membership, new members of show golf, leading changes in corporate golf that focus on use rather than ownership
Aug 13, 2025
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Until just a few years ago, a company's golf schedule depended on whether it had membership or not. Even though they secured membership of prestigious golf courses for hundreds of millions of won, they often gave up their schedules because it was difficult to make reservations on weekends or during peak seasons. The head of a mid-sized manufacturer's general affairs team complained that `Even if you have a membership, you can't make a reservation on the day you want it, so there were many cases where it was out of sync with the outside schedule.'
In order to solve these limitations, the practice-oriented approach began to spread.
A typical example is a company-only golf reservation service run by the golf integration platform 'Show Golf'New Members'.
Based on an integrated system connected to more than 350 affiliated golf courses, this service that matches the optimal golf course on the desired date without membership is shifting the paradigm of corporate golf operation from 'holding-oriented' to 'use-oriented'.
An IT company human resources manager said "In the past, we used to coordinate participants to the membership schedule, but now we choose the golf course after setting the attendance schedule first."Changes made possible by practical platforms such as New Members" he said. Another distributor said "In the past, it used to feel like being tied to a specific golf course, but now it's flexible to choose according to region and budget, which increases work efficiency."
In fact, the reservation success rate of companies that have introduced new members is 86% and the renewal rate is 92%. Mobile-based real-time reservations and costs are incurred only as much as they are used, increasing the satisfaction of working-level personnel.
The way companies operate golf is gradually evolving from 'fixed membership' to 'floating services'. Some places still maintain membership for symbolism, but in practice, more practical and flexible operations are becoming the new standard.
This article was translated by Naver AI translator.
