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Tottenham made a positive start without Son Heung-min under the new coach Thomas Frank. However, financial damage is inevitable even though there may be no problems in terms of power.
Tottenham Hotspur News reported on the 21st (Korea time) "Tottenham sold Son Heung-min to LAFC (Los Angeles FC) this summer."It is a transfer that is understood in many ways, but in the short term, it could be a financial hit to Chairman Daniel Levy. Nevertheless, there is an optimistic outlook for the future," the report said.
Son Heung-min played his last pre-season at Tottenham before this summer's transfer. Son Heung-min remains influential. After his MLS debut, he made Son Heung-min full of uniforms all over the stadium. As soon as Son Heung-min joined the team, he recorded the second highest record after Lionel Messi in the MLS uniform sales ranking.
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Tottenham, where Son Heung-min, who enjoyed immense popularity, disappeared, could face financial difficulties in the short term.
Dan Plumley, a sports finance expert, said "Of course, athletes come and go. Son Heung-min had a fantastic career at Tottenham and made the most of it as a brand asset as well"However, in the short term, there will inevitably be some loss of position in the market. These days, fans tend to follow players rather than clubs."
Son Heung-min had a huge fandom in Korea. He left the team with one year remaining on his contract, which forced Tottenham to avoid commercial losses.
Plumley said "At the end of the day, what matters is who will be the next runner. You don't have to be an Asian player." "You just have to find new stars from anywhere in the world and use them. In the short term, the loss will be large, but over time, we will be able to generate profits again, focusing on other players."
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Tottenham secured about 20 million pounds (about 37.6 billion won) from Son Heung-min's transfer. Son Heung-min's weekly salary at Tottenham is about 190,000 pounds (about 350 million won).
The commercial value created for Son Heung-min's salary was much greater. It is estimated that it has generated between 40 million and 60 million pounds (about 75 billion and 112.9 billion won) annually through uniform sales, sponsorships, tickets, and media exposure. Son Heung-min, who spent 10 years at Tottenham, earned more than 1 trillion won.
"In the long run, Son Heung-min's departure will cause financial damage to Tottenham, but the club is expected to find an ideal replacement in the end."
This article was translated by Naver AI translator.
