BBC class shock coverage! Idol Son Heung-min and Messi crossed...Unprecedented craze for MLS uniform sales in just two weeks

Sep 20, 2025

BBC class shock coverage!  Idol Son Heung-min and Messi crossed...Unprecedented craze for MLS uniform sales in just two weeks
사진=MLS SNS 캡처



BBC class shock coverage!  Idol Son Heung-min and Messi crossed...Unprecedented craze for MLS uniform sales in just two weeks
사진=Getty Images via AFP-GETTY IMAGE Yonhap News
Son Heung-min (LAFC) has surpassed Lionel Messi (Inter Miami).

Sports media outlet Vine Sports said on the 20th (Korea time) 'Son Heung-min overtook Messi as the most popular player in Major League Soccer (MLS). The MLS reported that Korean idol Son Heung-min is experiencing a historical phenomenon, surpassing Messi in popularity and uniform sales.

Son Heung-min left the 10-year-old Tottenham (England) last month and changed into a uniform for LA FC. He made his MLS debut in the 16th minute of the second half against the Chicago Fire on August 10. Son Heung-min induced a penalty kick in the 32nd minute of the second half on the debut stage. Leading his team to a 2-2 draw, he pulled the team out of the brink of defeat. He delivered help in an away game against the New England Revolution on 17 August. He wrote his first offensive point as a member of LA FC. On August 24, he opened the scoring with a fantastic free kick against Dallas. Son Heung-min's power was also strong outside the ground. Son Heung-min's first home game at LA FC was filled with 22,937 people '10,000 spectators'.




Son Heung-min is showing off his hot toes in September. On the 14th, he watched 'Taste of the Goal' in less than a minute of the game in an away match in San Jose Earthquake. LA FC won big, 4-2. He scored three goals in an away game against Real Salt Lake on the 18th. He scored the first goal three minutes into the game and scored an additional goal in the 16th minute of the first half. In the 37th minute of the second half, he completed a hat trick with the help of Dennis Buanga, leading his team to a 4-1 victory. Son Heung-min scored a hat trick six games after his MLS debut. In addition to being the most valuable player (MOM), he was also named in 'Player of the Matchday' (Migrant Player).

BBC class shock coverage!  Idol Son Heung-min and Messi crossed...Unprecedented craze for MLS uniform sales in just two weeks
사진=Getty Images via AFP-GETTY IMAGE Yonhap News
BBC class shock coverage!  Idol Son Heung-min and Messi crossed...Unprecedented craze for MLS uniform sales in just two weeks
사진=Getty Images via AFP-GETTY IMAGE Yonhap News
The recruitment of Son Heung-min by LA FC has revolutionized MLS. It also created an unprecedented craze in L.A. Son Heung-min became the biggest seller of the uniform in just two weeks, beating Messi. According to LA FC general manager John Torrington, Son Heung-min's joining has five times increased the impact of joining Gareth Bale. The number of SNS followers has doubled. The number of views on LAFC-related content surged by 594% to about 34 billion'.

The media outlet said, `Son Heung-min' phenomenon goes far beyond sports. LA is the largest Korean community outside of Korea. He accepted Son Heung-min as a symbol. The ticket price for Son Heung-min's LA FC home debut match was more than 200 dollars, double the club average, but it was sold out,' he added.






This article was translated by Naver AI translator.