Ferdinand Announces Overseas Business Strategy of Hong Kong 2025, Puyol World Football Summit
Sep 08, 2025
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The "World Football Summit Hong Kong 2025" is a soccer business conference where various stakeholders related to soccer, including soccer leagues, associations, clubs and global companies, participate to discuss the development of the soccer industry and cooperation, and was held at the Asia World Expo in Hong Kong on the 3rd.
The event was attended by world-renowned soccer legends such as Rio Ferdinand, Javier Sanetti and Carlos Puyol, as well as key figures in the soccer community, including Pierluigi Colina, chairman of FIFA's referee committee, to hold in-depth discussions on various topics.
In the federation, Kim Min-ju, head of the overseas business team, was a panelist in a discussion on the theme of 「Global Partnership Strategy to Connect the Growing Asian Football Network」. Team leader Kim Min-joo shared the current status of the K-League's overseas business and major achievements and introduced mid- to long-term localization strategies centered on East and Southeast Asia and the direction and goals that the K-League pursues in the Asian soccer market.
This year, the Professional Federation launched a new overseas business team in the secretariat to expand the overseas market in earnest. Overseas business teams are actively working to strengthen their K-League status in overseas markets by discovering new businesses such as overseas broadcasting rights and sponsorship projects, collaboration with overseas leagues, and online and offline marketing activities exclusively for overseas markets.
The Professional Federation plans to continue to participate in international conferences and major industrial events in the future, including this event, to strengthen the brand value and global position of the K League.
This article was translated by Naver AI translator.
