Puma unveils its running innovation vision for the Tokyo World Athletics Championships, ahead of Woo Sang-hyuk's participation
Sep 12, 2025
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Woo Sang-hyuk, Puma's global ambassador, is aiming to take off once again by challenging for the first outdoor world championship gold medal in Korean track and field in the world's best competition. Woo Sang-hyuk's recent record of winning seven consecutive international competitions, as well as his outdoor world No. 1 with 2m34 this year, is raising expectations.
Woo Sang-hyuk, who has recorded his best performance in major competitions, including 2m31 at the Nanjing World Indoor Championships in March, 2m29 at the Gumi Asian Championships in May, and 2m34 at the Rome Diamond League in July, had a brief break in August due to a calf injury. However, he returned to normal training from the end of August and improved his condition again. The men's high jump preliminary round, in which Woo Sang-hyuk will compete, will be held on the 14th and the final will be held on the 16th.
More than 140 Puma athletes, including Woo Sang-hyuk, will participate in the Tokyo World Athletics Championships to prove Puma's running performance in all track and road events.
The world's top athletes will participate in the event, including Jullien Alfred (St. Lucia), the women's 100-meter Olympic champion, Carsten Barholm (Norway), Mondo Duplantis (Norway), who broke the world record 13 times in the pole vault, Japanese sprinter Hakim Sani-Brown, women's high jump world champion Yaroslava Mahuch (Ukraine), and German marathon record holder Amanal Petros.
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In particular, Tokyo, where the competition will be held, is also a symbolic stage for puma running. In 1954, Heinz Puttler of Puma won the 100 m world record tie (10.2 s) here, followed by legendary marathoner Abebe Bikila, who won the second consecutive Olympic marathon with Puma in the 1960 and 1964 Olympics.
"Innovation is not about chasing brilliant ideas, it's about solving real problems," says Romain Girard, Puma's vice president of innovation. "Puma starts with its players. We listen, we produce, we test, we learn. If it doesn't work, it goes back to square one. Our purpose is to inspire every player to demonstrate their true self."
In time for the opening of the Tokyo competition, Puma operates an on-site immersive space 'Nightro Lab' where you can directly experience the technology and brand philosophy contained in the running performance.
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In addition, on this day, Puma will unveil a new color of the Elite 3 (Fast-R NITRO™ Elite 3), this year's most notable race-day running shoes.
FastR3 is the ultimate performance race running shoe designed to allow runners, including marathon runners, to break personal records based on Puma's proprietary nitrogen injection foam, NITRO™. The new color, which consists of orange and black, is expected to simultaneously boost product buzz and technological symbolism in line with the global stage of the World Athletics Championships.
This article was translated by Naver AI translator.
