Sports Promotion Corporation Leads Changes in Sports Industry Market with Artificial Intelligence (AI)
Sep 10, 2025
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On the 11th, the 'Sports Korea Lab (SKL)' in Olympic Park will conduct training on the theme of 'Market Change in the Sports Industry (Korea Sports Science Institute researcher Cho Jung-hwan)' and 'Strategy to Use Artificial Intelligence (Dakyung Data Analysis, General Team Leader Kim Han-bi)' for the management of companies and seek ways to revitalize the sports industry using new technologies.
In addition, in order to develop and commercialize new technology services in various sports fields such as the Screen Park Golf System', the Video Artificial Intelligence (AI)-based motion recognition platform', and the Sports Coaching Solution', 'Sports Korea Lab' provides office space, legal and tax consulting, and market expansion support programs to tenant companies.
In addition, by 2026, the investment in sports companies using artificial intelligence (AI) through sports fund such as daily sports smart artificial intelligence (AI) agent service, extended reality (XR)-based realistic sports platform, and athlete performance measurement wearable (EPTS) will be greatly expanded to 40 billion won (30 billion won).
This article was translated by Naver AI translator.
