DRX Partners With Multi-Entertainment Group KdKOO To Target Vietnam Market

Oct 20, 2025

DRX Partners With Multi-Entertainment Group KdKOO To Target Vietnam Market





E-sports club DRX announced on the 20th that it will join hands with multi-entertainment group kdKOO (KDICU) to target the Vietnamese market.

Through this partnership, the two companies will promote various projects such as building a local fan community and content cooperation projects in earnest. DRX, which has a global fandom, announced that through this cooperation, it will expand its contact with local fans centering on the Vietnamese market and focus on strengthening DRX's brand experience. In particular, with kdKOO, we plan to develop a customized community for local fans in Vietnam and provide content, and through this, we plan to take DRX's global awareness and fan experience to the next level.




KdKOO said it has been actively engaged in K-content-based marketing activities in Vietnam over the past two years, and has also worked with T1 to host the official Vietnamese viewing party series. Based on the know-how that drew the participation culture of local fans, we plan to create a fan-centered e-sports culture with DRX.

"Vietnam is a market with a very passion for e-sports, and we expect that through this cooperation, we will be able to communicate more closely with local fans," said DRX CEO Yang Sun-il"We plan to continue various cooperation to contribute to the development of Vietnam's e-sports culture along with the global expansion of DRX." KdKOO CEO Kim Dong-gu said "Through cooperation with DRX, we will try to create a culture where local fans in Vietnam can directly experience and participate in Korean e-sports culture."

The two companies said they are also discussing large-scale projects that will allow local fans to experience global e-sports more closely in the future.








This article was translated by Naver AI translator.