I can see it everywhere. Surprised Son Heung-min, the head of the LA Tourism Agency, visited Korea...…L.A.F.C. Taps Calculator to Manage Facial Expressions
Oct 29, 2025
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On the 29th (Korea time), Doan Liu, head of the Los Angeles Tourism Administration, who recently visited Korea for a meeting, said this through the local newspaper LA Times. He said, `Baseball is popular in Korea, but Son Heung-min was the center of soccer's popularity"When I went to Seoul, Son Heung-min's face was everywhere. He is more popular than K-pop in Korea. The LAFC match will now be broadcast live in South Korea as well."
It is true that the U.S. Major League Soccer (MLS) and LA FC were previously considered to be 'Large League' and 'Large Team' in Korea. However, everything has changed since Son Heung-min's transfer in August. The LA Times reported 'More than 10 Korean media are regularly covering LA FC after Son Heung-min's transfer, and requests for new media approval have also increased by more than 30%.' Son Heung-min's LAFC uniform has become one of the best-selling products in the world. More than 70% of the new followers of the LA FC club's SNS are Korean, and the rate of watching videos has more than doubled,' he added.
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LA FC paid a transfer fee of $26.5 million (about 37.9 billion won) to Tottenham to recruit Son Heung-min. Highest transfer fee in MLS history. At that time, expectations and concerns crossed over LAFC's bold investment. However, after joining Son Heung-min, LA FC's brand exposure and product sales soared, and a new broadcasting rights contract was signed, resulting in tremendous effects. If not only real income but also expected income is added, some even say that LAFC has already recovered its investment. If Son Heung-min continues his current performance and finishes the finals next year when the 2026 North Korea-China World Cup will be held, the 'Son Heung-min ripple effect' is expected to reach its peak.
This article was translated by Naver AI translator.
