Local Era, Symposium for Win-Win Strategy of Sports Media Tourism, Sports Media Society to Hold Andong International Convention Center on 24th
Oct 20, 2025
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The Korean Society of Sports and Media (Chairman Yoo Sang-gun, professor at Sangmyung University) will hold an autumn symposium at Andong International Convention Center from 1 p.m. on the 24th.
Starting with Mayor Kwon Ki-chang's presentation of Andong City of Health with Sports, Andong, the presentation will be made on key tasks of the local era, including regional development measures through sports and health management (Professor Song Hong-sun of Kyungguk University), strategies to revitalize local communities using sports (Professor Ahn Jun-cheol of Honam University), and the role and future of local governments to revitalize sports-tourism (former JoongAng Ilbo reporter Sung Baek-yu). Academia and media experts such as Kwon Soon-yong (Seoul National University), Kim Myung-mi (Gunsan University), Kim Bum-joon (Baekseok University), Song Yong-joon (Segye Ilbo), Lee Joon-sung (Yonsei University), and Shim Jae-hee (My Daily) will then discuss comprehensively as the host of Professor Lim Choong-hoon (Seoul National University). Prior to this, research presentations by students from Seoul National University, Yonsei University, and Sangmyung University will be held, and Professor Byun Jin-soo (Yonsei University) will discuss. The first and second departments of Gye Eun-young (Hanyang University) and Park Chan-min (Inha University) will be in charge of the society.
Chairman Yoo Sang-gun "I would like to find the beginning of solving the problem of local extinction facing Korean society through this symposium. In particular, he said, "We expect policy proposals that coexist sports, media, and tourism, such as creating a healthy city through sports and 'K-cultural convergence golf' for Andong City."
The symposium was organized to solve the problem of local extinction, which is seriously emerging along with the decline in population, and to find a way to achieve balanced growth in Korea. In particular, it draws attention in that it is a place to discuss the convergence and win-win strategies of sports, media, and tourism industries that will act as a key driving force for regional revitalization. Sports are powerful content that can promote health and harmony, and the region is expected to revitalize the economy by developing distinctive tourism products along with media that provide sports content.
The Korean Society of Sports Media is a research organization consisting of scholars and sports reporters who study sports, media, and communication, sports PD, sports PR experts, sports marketers, and graduate students. Since its foundation in 2011, it has been leading theoretical establishment and policy development through academic events such as regular spring and fall academic conferences and symposiums.
This article was translated by Naver AI translator.
