Puma Runs Run Puma Lounge for Runners at Seoul Race Site 2025
Oct 02, 2025
|
From this year, Puma will begin its activities as an official goods sponsor of the Seoul Race (SEOUL RACE), a representative half marathon competition in the city center. As a first step, we will run the Run Puma Lounge, which focuses on the experience that runners want from the perspective of runners, and support the running journey through various programs and events.
On the 11th, the day before the competition, various programs will be operated to share expectations and goals for completion before participating in the race. Participants can participate in ▶Wishwall, where they write down their race goals and complete the Puma Cat logo together, or experience ▶stamp zones where they can make their own DIY race records, and ▶ sports taping experience with experts. In addition, there will be a ▶ trial zone where you can try on various running shoe franchises where Puma's running technology is concentrated. Participants who certified 5K running on this day will be given a special puma gift worth 50,000 won, which is expected to attract a lot of participation and interest.
On the day of the competition on the 12th, a program to commemorate the achievement of completion will follow. Participants will be able to produce special posters based on their race records at the ▶ stamp zone, and ▶ medal engraving service will be provided to the runners to make the completion experience more fulfilling. In addition, a ▶ Record Photo Zone is set up to remember and cherish the moment of running and completion for a long time, so you can take photos to celebrate and support the participants' journey.
Special benefits have also been prepared for booth visitors. If you complete SNS authentication using the designated hashtag, you will be provided with a special Puma goods bag and an opportunity to enter the Run Puma Lounge on the second floor. The goods bag, which will be presented on a first-come, first-served basis, consists of essential items necessary for running, such as nutrition bars, drinks, and sports taping supplies, increasing the value of use.
|
Meanwhile, Puma signed a sponsorship agreement for the Seoul Race in January this year and will serve as an official goods sponsor for the tournament for three years from this year to 2027. It plans to strengthen the brand presence related to Puma's learning in the related market, expand contact with runners, and create a healthy learning culture.
Marking its first sponsorship this year, it has continued to work with many runners preparing for the Seoul Race under the concept of 「Road to Seoul Race」. Participants in the fourth period of Puma's running coaching program 'RUN PUMA FAM' will challenge their best record in the Seoul race after a professional training course over the past three months.
In addition, since September, the Seoul Race participants have been running the 'Shakeout Run' program, with Woo Sang-hyuk, a silver medalist at the 2025 Tokyo World Championship, and Hong Beom-seok, a Puma Performance Ambassador, joining them to give runners a special experience.
This article was translated by Naver AI translator.
