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English Premier League club Brighton, which caused a stir by using the official recruitment of Yoon Do-young (Excelcior) in Japanese, has been at the center of controversy this time by promoting photos of Japanese war criminals.
The British daily 'The Sun' reported on the 29th (Korea Standard Time) that Brighton made a huge public relations mistake and publicly apologized to China on its official social network service (SNS).
Brighton Academy (Yews) sincerely apologizes for offending China with posts related to "Recently "Premier League Christmas Truth Tournament" (a contest commemorating the Christmas truce during World War I). We value Chinese fans very much and have no intention of causing any offence," he publicly apologized in a statement.
Brighton Academy posted a photo of Brighton's Japanese winger Kaoru Mitoma and an academy player enjoying the tournament on its official SNS account. Brighton professional team players and youngsters who participated in the event made soccer cards based on the story of a First World War character. However, the cards in the hands of Mitoma and youth players under the age of 12 were engraved with photos of Japanese war criminals, which immediately sparked a backlash from Chinese fans. 'The Sun' appears to be Lieutenant Hiro Onoda, a member of the Japanese Imperial Army who served in the military from 1942 to 1972. (Mitoma) is holding a card with the soldier on it" he said.
The Chinese portal 'Sina Dotcom' is well known as Onoda, who refused to surrender even after Japan fought in the war. He finally surrendered in 1974 after 28 years of guerilla warfare in the Philippine jungle, killing and injuring 130 Filipinos. Returning to Japan, he donated the government's compensation to a shrine honoring World War II war criminals. Because of his firm stance on militaristic ideology and the harm he has done to the Filipino people, the media accuses him of being a 'ghost of militarism', 'criminal assassin'" he explained.
It was reported that the Chinese fan immediately expressed his protest to Brighton. "Sina.Com." Brighton offended Asian fans by displaying photos of World War II war criminals at regular Premier League events. Brighton are a club that often makes mistakes on sensitive topics. We must reflect on their actions" he said.
When Brighton announced the loan of 18-year-old winger Yoon Do-young, who played for Hana in Daejeon, on social media in July, it was held in Japanese rather than Korean, drawing the ire of Korean fans. This is not the first case involving Japan. Brighton has been working on marketing in Japan since 2022, when it used Mitoma as its main focus.
"Sina.Com." shows that the club has a serious lack of understanding of cultural sensitivity. "Tomado, 28, cannot be unaware of Onoda's existence. I even suspect that the player himself may have had a terrible idea.
This article was translated by Naver AI translator.