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Due to Son Heung-min's transfer, Tottenham is also adversely affected by the sponsorship contract.
British Football Insider said on the 14th (Korea time) that Son Heung-min finished his career at Tottenham this summer, but now his transfer could cost the team 60 million pounds (about 114.9 billion won).
The reason for this analysis was Tottenham's sponsorship issue. Tottenham had signed a main sponsor contract for the uniform with AIA, an insurance company. AIA was in charge of Tottenham's uniform main sponsor contract from 2026 to 2027. AIA and Tottenham will switch to training uniform partners after summer 2027.
So far, AIA has paid Tottenham 40 million pounds (about 77 billion won) per year as the main sponsor of the uniform. However, it is highly likely that the size of the contract between the two sides has been greatly reduced as they switch to sponsors of training uniforms. This is because the most expensive item among team sponsorships is the uniform main sponsor.
Football Insider said why AIA reduced its contract with Tottenham 'Everton former CEO Keith Winnes believes Son Heung-min's transfer may have affected the failure of the contract extension. Winnes explained that because AIA's main business is Asia-based, he could be passive in meeting Tottenham's demands with Son leaving.
Winnes added: "The AIA has been consistent with Tottenham for a long time. If you look at their business, much of it is based on the Asian market. So I wonder if the loss of Son Heung-min would have affected why AIA did not want to pay Tottenham what they wanted", he questioned.
He said "Currently, the total amount of sponsorship for uniforms of top-ranked clubs in the Premier League (EPL) is around 60 million pounds (about 115 billion won). This is a large amount of money, but it is because of global social media and broadcasting interests. Tottenham will now want £60m. Can I get that amount? Given that AIA has moved to a training kit sponsor, it seems that they are not completely leaving Tottenham, and they are satisfied with the relationship. But the full-size sponsor of the uniform would have been offered, and maybe 'Not at that price' or 'Doesn't feel the value of that price'`It is highly likely that the AIA did not meet Tottenham's demand.
Analysts say that with Asia's greatest superstar Son Heung-min leaving Tottenham, the reason for Asian-based company AIA to pay a large amount to Tottenham has disappeared. Even if it was not based in Asia, it would have been reluctant to pay Tottenham a lot of money without a superstar like Son Heung-min. Tottenham won the Europa League (UEL) last season, but it is also questionable whether it will be able to surpass other big clubs and create a foundation for success in the Premier League (EPL).
Not only AIA but also companies that want to have sponsorships with Tottenham may hesitate to pay £60 million. Manchester United, the most popular club in the EPL, is receiving 70 million pounds (about 134.3 billion won) annually for its uniform main sponsorship. Will Tottenham without Son Heung-min sign such a contract.
Tottenham is feeling the absence of Son Heung-min in many ways. Since the uniform sponsorship contract, the number of spectators has plummeted, and the sales of uniforms have also decreased. The biggest problem is in the stadium. There is no player to replace Son Heung-min, so he is having a big problem with his offense.
This article was translated by Naver AI translator.
