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Tottenham is feeling Son Heung-min's absence in sales.
Britain's The Standard changed its ticket price for the European Champions League (UCL) match against Borussia Dortmund on the 5th (Korea time). Tottenham, under manager Thomas Frank, will welcome Dortmund at home in January with the second game at the end of the UCL league phase, the report said.
The match against Dortmund was then the most-attended of Tottenham's four home games at the European tournament, and was initially classified as a Category A match. Therefore, the cheapest seat on the south stand was £77 (about W145,000), which could have led to the cost of many fans who already have season tickets having to pay an additional £94 (about W177,000). However, the club has now decided to price the match against Dortmund as a Category B match.
Premier League (EPL) clubs have different ticket rates for each game. The stronger the opponent, the higher the rating, and the lower the weak team. Category A is a grade that only comes out when you meet a big club. Since Category A games are the most expensive, there is no problem with ticket sales even if they set a high price because it is a game that many spectators want to see.
However, Tottenham is feeling the absence of Son Heung-min. The Standard did not explain why Tottenham changed their game against Dortmund to Category B, but there were thousands of empty seats in Tottenham's UCL home game. We understand that it is a response to the large number of empty seats in games other than the Premier League (EPL) so far,' he explained.
These days, Tottenham's popularity is falling. UCL is the best tournament European fans can enjoy and Tottenham fans have been waiting for a long time. However, the seats are still left. Even when hosting the Europa League (UEL), a tournament one level lower than UCL last season, Tottenham's crowd never fell below 50,000.
Last season, the smallest crowd game in the UEL League phase was about 52,000. However, the demand for 50,000 spectators collapsed in the match against Copenhagen. As the number of spectators has fallen noticeably, Tottenham plans to lower the Dortmund game category and lower the ticket price to increase the demand for spectators.
The Standard also had thousands of seats empty in the UCL opener against Villarreal earlier in the season. The club was also criticised by some fans over the price of tickets for the Carabao Cup against Doncaster, with the attendance standing at just 4,2473 at the time. Tottenham are aware of the continued empty seat situation and want to prevent this from happening again by changing the ticket category against Dortmund.
It is difficult to explain the decrease in crowd demand only because of the absence of Son Heung-min, but the absence of a superstar like Son Heung-min clearly affects it. This is because Korean fans, who could easily find it by looking at the broadcast screen when Son Heung-min was present, no longer have any reason to go to Tottenham Hotspur Stadium.
This is already being felt. Recently, Japanese Soccer Digest said that a male employee at Tottenham's official store, "Son Heung-min and Harry Kane, who enjoyed absolute popularity, left the team, about the serious sales situation." 'To be honest, it's really not good at the moment. Since the departure of the most popular Son Heung-min, sales of related products have halved compared to last season, according to reports.
On the other hand, LAFC, which recruited Son Heung-min, is exploding in popularity. Social media followers have exploded, and ticket and uniform sales have also increased tremendously. Son joined the league in August this year and ranked second in uniform sales. First place is Lionel Messi.
This article was translated by Naver AI translator.
