K League HD Hyundai Oilbank won only one Escort Kid campaign, Clio Sports Awards, and Korea Advertising Awards

K League HD Hyundai Oilbank won only one Escort Kid campaign, Clio Sports Awards, and Korea Advertising Awards
K League and HD Hyundai Oilbank's 'One Escort Kid" campaign won bronze medals at both the Clio Sports Awards and the Korea Advertising Awards. Photo courtesy = Korea Professional Football Federation



The 'Only One Escort Kid" campaign, co-hosted by the Korea Professional Football Federation (President Kwon Oh-gap, hereinafter referred to as 'Federation') and HD Hyundai Oilbank (CEO Song Myung-joon), won bronze medals at the '2025 Clio Sports Awards' and 'Korea Advertising Awards', respectively. With this award, the campaign has achieved meaningful results at home and abroad, recognizing both creativity and social values.

In particular, at the Clio Sports Awards, he won two awards, winning bronze medals in the experience and event categories and social precedence categories, respectively. It is also significant in that it is the only Korean entry at this year's Clio Sports Awards.

The Clio Sports Awards is an international advertising festival specializing in sports established in 2014 by the Clio Awards, one of the world's top three advertising festivals, selecting the most innovative and influential sports campaigns every year. This is the second time the federation has won the 'Clio Sports Awards' since the 2022 'Dribble' campaign.




In addition, the campaign "Only One Escort Kid" won a bronze medal in the public service advertisement category "Korea Advertising Awards". The 'Korea Advertising Awards' is the most prestigious advertising award ceremony in Korea that has been held since 1994, and selects the most popular public service campaigns and brand communication every year.

This campaign is an example of creative illumination of future generation decline and population cliff problems using the scene of Escort Kid's entrance at a soccer game. Last year, the federation created an unusual scene in which only one escort kid entered with the players in the 30th round of the K League 1 match between Ulsan and Gangwon.

K League HD Hyundai Oilbank won only one Escort Kid campaign, Clio Sports Awards, and Korea Advertising Awards
K League and HD Hyundai Oilbank's 'One Escort Kid" campaign won bronze medals at both the Clio Sports Awards and the Korea Advertising Awards. Photo courtesy = Korea Professional Football Federation
Previously, both teams' squads and 22 escort kids entered before the game, but only one entered on that day. The student who participated in the campaign was the only male student among freshmen at an elementary school in Ulju-gun, Ulsan, and he drew great attention from fans by symbolically showing the problem of population decline facing the Republic of Korea. The video of the scene has received more than 1.14 million views online.




"Only One Escort Kid" has already won the Grand Prix in Awards sports and been selected as a finalist at the New York Festival, one of the world's top three advertising festivals. This is the third major international and domestic award performance of the campaign.

A federation official said "It is of great significance in that it conveyed a social message through symbolic scenes of soccer. The K-League will continue to talk about social change through sports and continue campaigns that everyone can sympathize with."

In addition to this campaign, the federation has consistently operated various social contribution programs that support the healthy growth of children and adolescents, including 'K League Dream Assistance' and 'K League Futures'.








This article was translated by Naver AI translator.