Over 10 billion won in annual sales! Ulsan HD Hyundai Sports Team Honored Korea Sports Industry Grand Prize (Presidential Award)! 120% ↑ E-Land XPET Zone Jeju SK Minister of Culture, Sports and Tourism Award
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The Ministry of Culture, Sports and Tourism (hereinafter referred to as the Ministry of Culture, Sports and Tourism) will hold the 21st Korea Sports Industry Awards Ceremony at the Olympic Parktel in Songpa-gu, Seoul on the 11th and hold an award ceremony for seven organizations, companies, and one individual who contributed to the development of the sports industry. Kim Dae-hyun, the second vice minister of the Ministry of Culture, Sports and Tourism, visits the ceremony to encourage sports industry workers.
The Korea Sports Industry Awards are awarded to organizations and companies that have contributed to the development of the sports industry every year since the Ministry of Culture, Sports and Tourism established in 2005 to promote the sports industry and boost the morale of workers. This year's Grand Prize (Presidential Commendation) went to HD Hyundai Sports. HD Hyundai Sports has expanded the domestic professional football industry to create a new profit model through innovative cooperation, surpassing 10 billion won in annual sales. It has attracted fans with marketing strategies that connect sports and daily consumption, such as opening a club-specific store in collaboration with GS25 and operating a pop-up store through collaboration with The Hyundai. In particular, it was highly praised for its contribution to enhancing the league's global competitiveness through international strategic alliances with the German Bundesliga and Japan's Yokohama Marinos.
KT Sports Co., Ltd., which built an AI stadium at KT Wiz Park in Suwon using artificial intelligence (AI) technology, will receive the grand prize (prize commendation). KT Sports Co., Ltd. analyzed stadium congestion and safety conditions in real time and provided them on electronic boards, and developed an English version app for foreign spectators to present a new industrial model that combines sports and high-tech technology in the era of 12 million spectators in professional baseball.
Sports Island, which received the Excellence Award (Ministerial Commendation), operated a comprehensive sports center to create more than 180 jobs and suggested the direction of the operation of local-friendly sports facilities in collaboration with the latest sports brands.
In the category of excellent professional sports teams, E-Land Sports and Jeju SK FC were honored with the commendation of the Minister of Culture, Sports and Tourism. E-Land Sports has achieved an average audience growth of about 120% over the past three years through fan-centered service innovation, such as establishing an integrated fan data management system and establishing premium seats. Jeju SK FC produced and distributed eco-friendly uniforms using waste plastic yarn and camellia patch uniforms for Jeju's April 3 memorial, and set up the league's first companion dog zone (Petzone, PET ZONE) to show an exemplary example of professional sports operation that combines local values and ESG.
In the excellent local government category, Tongyeong-si, Gyeongsangnam-do and Jecheon-si, Chungcheongbuk-do, will award commendations to the Minister of Culture, Sports and Tourism. Tongyeong City hosted major professional competitions such as KOVO Cup and KBL Cup for the first time in a small local city, taking the lead in enhancing the brand and revitalizing tourism through sports. Jecheon City has established its status as a sports-friendly city and a city hosting four-season sports events by hosting more than 100 competitions as of 2024, including the Asian Gymnastics Championships and Asian Roller Skating Championships.
Kim Min-chul, a professor of sports and industry at Chosun University, will receive a merit award (citation by the Minister of Culture). Professor Kim was recognized for his contribution to expanding the foundation of the local sports industry, including attracting professional volleyball teams at Pepper Savings Bank, through the role of a bridge between industry-academia cooperation.
Vice Minister of Culture, Sports and Tourism Kim Dae-hyun said, `The sports industry is a key growth industry in the future that creates jobs and added value while being responsible for the healthy life and leisure of the people. This year's winners are the key players who have led the innovation of the sports industry in the field. The Ministry of Culture, Sports and Tourism will provide various support such as supporting entry into the global market, expanding financial and investment, and strengthening corporate capabilities in each stage of growth so that the sports industry can take a leap forward."
This article was translated by Naver AI translator.
