T1 Opens in Haeundae, Busan, the 2nd branch of T1 Base Camp, a next-generation PC room brand that will serve as a hub for e-sports
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T1 announced that it will officially open the second branch of the next-generation PC room brand 'T1BASE CAMP (hereinafter referred to as TBC)' in Haeundae, Busan on the 12th.
TBC is a project designed as a complex cultural space where you can experience the T1 brand and e-sports culture with your five senses beyond the concept of an existing PC room. According to the company, the naming of 'BASE CAMP' (base camp) implies a base for T1 and e-sports fans, and the abbreviation 'TBC (To Be Continued)' that symbolizes constant challenge and growth reflects the spirit of T1.
Earlier, T1, which successfully operated its first store near Hongik University in Seoul and built a spatial symbolism to experience T1's IP, emphasized that it chose Busan, an e-sports holy site and city where numerous famous games were born, as its second base. In particular, the branch, located in the center of Gunam-ro, Haeundae, is T1's will to communicate more closely with fans across the country beyond the metropolitan area, he added.
TBC's Busan branch's spatial concept is 'Fortress', which will serve as T1's core brand hub to capture T1's history, view the current battleground, and prepare for future e-sports talents, according to T1. If the Hongdae branch was a straight and open structure, the Busan branch was designed with a circular structure that emphasized the joy of exploring space naturally along the flow of curves. Based on its core identities, Black and Red, it is characterized by adding future-oriented white tone lighting and materials.
In addition, TBC's Busan branch said it will strengthen its role as an e-sports hub by adding differentiated killer content unique to Busan, although it is based on the successful elements of the first store. In addition, you can taste the players' signature menus and food and beverage containing T1's IP at PC cafes and T1 PUB. Top-of-the-line PC zone (segmentation configuration), T1 official goods store (T1 Shop), e-sports competitions and events
It will introduce a new 'T1 PUB" (T1 pub) for the first time in the domestic e-sports industry while maintaining the T1 arena, private room (T1 AZIT, Team Box, Duo Room), and T1 photo booth that can be operated.
T1 PUB is a complex cultural space with a large display, designed to allow fans to communicate and cheer naturally while watching the game with a glass of beer. In addition, there will be an extended T1 arena with up to six to six competitions, T1 racing with realistic sim racing experience, and T1 CUBE, an immersive space with exhibitions, experiences, and events.
In addition, TBC plans to establish itself as a cradle for discovering next-generation e-sports talents through its connection with the T1 e-sports Academy (T1A), according to T1. TBC's Busan branch provides potential newcomers with opportunities to make their professional debut and contributes to expanding the base of e-sports by conducting development programs, including amateur competitions as well as the selection of the T13 team.
"T1 BASE CAMP Busan branch will not be just an offline store, but a new form of e-sports hub where fans can gather in person to enjoy games, cheer, and communicate around T1's contents. It will greatly contribute to expanding T1's brand experience and e-sports culture across the country through the Busan branch," said COO Ahn Woong-ki.
TBC's second store (Busan branch), which first opened T1 PUB and T1 SHOP on October 14, will hold various events by unveiling the entire space in the form of a temporary opening from the 10th, and will begin full-scale operation starting with the grand opening on the 12th.
This article was translated by Naver AI translator.
